Your reputation is everything in the real estate industry. Having a good reputation is critical to the success of any real estate professional because you are your business. Like it or not, our world has become digital and your customers are turning to the internet to research everything including you and your competitors. Home buyers (and sellers) are looking online for recommendations on who to work with for this major transaction. Gone are the days of using “the family agent”. As the millennials are beginning to purchase homes for the first time or even upgrade their current home because of family additions, they’re turning to online reviews to research the entire process. Your online reputation (or lack thereof) will be a major deciding factor in the number of leads and customers you receive. We know that managing your online reputation can be very stressful. This book provides you with everything you need to give you the knowledge and confidence to manage your online reputation.
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V. LaTonya Cobbs lives in Cincinnati, Oh with her family, a bi-polar Cocker Spaniel named Oreo and a very talkative Tabby cat named Cotton Puff. She is a reputation marketing & publishing consultant specializing in real estate marketing, professional book review blogger, and indie author. She began marketing for clients in 2000 and started her own marketing consultancy firm in 2004. She is the founder of Arev Enterprises, Ltd. a reputation marketing, lead generation and publishing services company which specializes in helping real estate professionals leverage Reputation Marketing to generate leads, build trust with their customers and increase their bottom line. V. LaTonya comes from a background in Internet marketing and social media consulting, having owned a small marketing firm for several years before choosing to combine it with a full-time reputation marketing, writing and publishing career.
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