The Mortgage Marketing Manifesto: Unlocking the Holy Grail of Mortgage Lead Generation

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9781537419978: The Mortgage Marketing Manifesto: Unlocking the Holy Grail of Mortgage Lead Generation

In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads -- minus the millions of dollars spent on advertising.

It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend on marketing and business development.

Now, Andrew is sharing this life-changing information with every mortgage professional who works hard, but needs to get better results from the time and effort they put into growing their business.

Inside, you'll discover:

  • 17 critical components of a mortgage website that produces loans and referrals
  • 15 key elements that make for a high-converting mortgage landing page
  • Secrets the billion dollar mortgage lead generators use to convert clicks into leads
  • How to effectively optimize both digital and traditional marketing to get more clients out of every dollar you spend on advertising
  • Ways to better brand YOU as the preferred mortgage professional in your local market
  • Strategies for creating consistent leads through social media and retargeting campaigns
  • Techniques for using real estate marketing to drive 5X more purchase leads
  • A complete game plan for getting more business from producing Realtors
  • Everything you need to know about search engine marketing for mortgage loans
  • Proven scripts to open up doors and generate more referral business
  • How to integrate plug-and-play mortgage lead funnels to revolutionize your marketing ROI
  • Methods for streamlining and finessing advertising efforts so they work for you 24/7

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About the Author:

As an entrepreneur with over 12 years of sales and digital marketing experience, Andrew has been a pioneer in conversion optimization for mortgage and real estate marketing since starting in the industry in 2004. He has co-founded 2 successful internet startups in the mortgage and real estate space, including leadPops, Inc., where he’s the CEO. Andrew has consulted thousands of independent loan officers, real estate agents, and insurance agents, as well as c-level executives at publicly traded companies in the mortgage and real estate industries. Technology Andrew has developed has generated over $250,000,000 in sales commissions for clients nationwide. Today, he and his team offer training, consulting, and lead generation technology to loan officers, Realtors, and insurance agents all over the country, with over $2M in leads running through their systems each month.

"About this title" may belong to another edition of this title.

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