Political Campaign Communication: Principles and Practices (Communication, Media, and Politics) - Softcover

Jr., Robert E. Denton; Voth, Ben; Trent, Judith S.; Friedenberg, Robert V.

Softcover

ISBN 10: 1538171449 ISBN 13: 9781538171448

Publisher: Rowman & Littlefield Publishers, 2023

Synopsis

The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices.

Updated to reflect the most recent practices and events from the 2020 presidential campaign, the book also considers journalistic practices and ethical considerations of today.

Features of the tenth edition:
Includes examples and data from the 2020 election cycleUpdated and expanded discussion of social media platforms and practicesIncreased art and graphics program to engage students and increase information retentionExpanded discussion of the history, practice, and state of journalism todayNew chapter on local elections and offices

About this title

About the Author

ROBERT V. FRIEDENBERG is Professor of Communications at Miami University, Oxford, Ohio. He is a former communications consultant with the Republican National Committee and coauthor, with Judith Trent, of Political Campaign Communication (Praeger, 1983 and 1991).

Edition details

• Publisher: Rowman & Littlefield Publishers
• Publication date: 2023
• Language: English
• ISBN 10: 1538171449
• ISBN 13: 9781538171448
• Binding: Paperback
• Number of pages: 494