Talking in Pictures: How Snapchat Changed Cameras, Communication, and Communities - Softcover

Peitz, Chelsea

Softcover

ISBN 10: 154426254X ISBN 13: 9781544262543

Publisher: CreateSpace Independent Publishing Platform, 2017

Synopsis

Real time visual communication is a requirement for every modern day marketing and personal branding strategy. Sharing stories through a camera accelerates trust and relatability, two of the most important factors to connecting with consumers. Snapchat changed social media as we know it. This app empowered users to share experiences “in the moment” with people all over the world by simply using the camera in their pockets. We no longer use images to merely preserve memories, we use our pictures to communicate. This one of a kind book offers a comprehensive overview of the disruptively innovative features of an app that inspired changes within every major social platform. All-new information on how Snapchat’s leveraged human psychology and neuroscience to create one of the most habit-forming and intimate conversation pipelines available today.Talking In Pictures provides you with a roadmap to creating brand awareness and build an engaged community with targeted tactics to increase your credibility, camera presence and a proven process to creating valuable content. Learn how to attract your ideal clients and prospects by creating content that will connect with their heads and their hearts, making you relatable and establishing you as a thought leader in your niche. Whether you’re a novice or master Snapchatter, this book will provide you with actionable step-by-step process to developing your core message, identifying your niche, accelerating brand awareness and creating business success through a camera first marketing strategy.This book is ideal for marketers, small business owners, entrepreneurs, solopreneurs and anyone in between who aspires to build a brand that connects authentically with a target audience, regardless of age or skill level. The best part about these essential strategies and best practices is that they apply to Facebook, Instagram and every other social network you are currently using.

About this title

About the Author

Chelsea specializes in camera first branding and social media strategies and works with individuals, teams and companies within the real estate industry. She frequently speaks on topics ranging from disruptive innovation, social media trends and platforms like Facebook, Instagram and Snapchat. When not teaching or writing, Chelsea lives in Arizona with her husband, Brian, their son, Mason and two Chihuahuas, Sidney and Zeus.

Chelsea is known for:

Creator and host of "Chelschat(TM) Snapshow: Marketing Snappily Ever After" a weekday snapchat series sharing real estate marketing tips, tools and strategies designed to help real estate professionals make more money doing what they love. Add @Chelsea.Peitz on Snapchat to watch!

Co-Founder of SnappackLive a Facebook Group of nearly one thousand, like-minded real estate professionals using social media to develop their personal brand.

Founding member of the Real Estate Mastermind Group which consists of mortgage, tech and real estate industry rockstars who host an annual conference to share the best practices for social and digital strategies for real estate lead generation.

InmanNews Contributing Author & Speaker
Named as #1 Real Estate Snapchatter in the U.S. by Inman News

With over 17 years spent in the real estate space, Chelsea has been using her expertise in social strategies and digital branding to educate this niche.

"My niche is teaching people to build an authentic and relevant brand through social media and digital marketing. I help people design a clear core message that speaks to their ideal audience and help them develop camera-first marketing strategies that satisfy today's consumer demands. Daily, I work with small business professionals who are overwhelmed by social media and don't know where to begin their digital branding strategy. I work with the industry's top real estate data providers, marketing agencies and tech resources to develop education and programs that will help them create an abundance of targeted leads which means real business for them and dollars to their bottom line.As a national speaker, I share how camera first platforms are critical to reaching modern consumers, how to communicate authentically and storytell not storysell."

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2017
• Language: English
• ISBN 10: 154426254X
• ISBN 13: 9781544262543
• Binding: Paperback
• Number of pages: 232