Smarter Marketer: 11 Golden Rules to Help In-House Marketers Thrive in an Ever-Changing Digital World - Softcover

Lawrence, David; Lawrence, James

Softcover

ISBN 10: 1544504098 ISBN 13: 9781544504094

Publisher: LaunchPad Publishing, 2019

Synopsis

If you're an in-house marketer today, the digital world can be a scary place. But it doesn't have to be. The basic principles of marketing have not changed. It's still all about using the right methods at the right time to reach the right people. 

In Smarter Marketer, David and James Lawrence provide actionable insights and powerful tools for in-house marketers challenged with developing effective campaigns that demonstrate their personal value within the organisation. The 11 Golden Rules detailed here will enable you to: 

• Create campaigns that consistently generate quality leads
• Focus on strategy, messaging, and other foundational marketing elements
• Move beyond an emphasis on ever-changing tactics
• Become an indispensable driver of your company's growth

To succeed as an in-house marketer, you must directly impact the ongoing life of your company. This invaluable volume will help you build your campaigns and your career the smarter way.

About this title

About the Author

DAVID and JAMES LAWRENCE are Co-Founders of Rocket Agency, a leading Australian digital marketing firm. David Lawrence, Rocket's Managing Director, has been a digital professional since launching his first agency in 1999. He actively works on client campaigns and also presents to business leaders and marketers at a wide range of industry events. James Lawrence has been working in digital marketing since 2001. He leads Rocket's strategic growth and works on key client accounts to drive successful outcomes and revenue growth.

Edition details

• Publisher: LaunchPad Publishing
• Publication date: 2019
• ISBN 10: 1544504098
• ISBN 13: 9781544504094
• Binding: Paperback
• Language: English
• Number of pages: 180