Founder Brand: Turn Your Story Into Your Competitive Advantage - Hardcover

Gerhardt, Dave

  • 4.07 out of 5 stars
    325 ratings by Goodreads
 
9781544523415: Founder Brand: Turn Your Story Into Your Competitive Advantage
Hardcover
ISBN 10: 1544523416 ISBN 13: 9781544523415
Publisher: Lioncrest Publishing, 2022

Synopsis

You're part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you've founded a company. Now the challenge of standing out in the crowd begins-and how you differentiate yourself counts.


Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it's one of your most valuable assets.

In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy. You'll learn how social media provides a bridge between you and your customers, the platforms that are appropriate for your business, and how to measure results to truly determine value. This book is the ultimate resource for founders, CEOs, and marketing teams trying to find their company's niche, strategize for the future, and create brand awareness that establishes the credibility and trust your products deserve.

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About the Author

One of the top marketing minds in the country, Dave Gerhardt helps businesses with brand building and marketing strategy. Dave is the founder of DGMG, his marketing consulting firm, and was Chief Marketing Officer at Privy and Chief Brand Officer at Drift. A guest lecturer at Harvard Business School, Dave has traveled the world speaking and coaching marketing teams and startup founders. He lives with his family in Burlington, Vermont. Learn more about working with Dave at davegerhardt.com.

"About this title" may belong to another edition of this title.

Publisher
Lioncrest Publishing
Publication date
2022
Language
English
ISBN 10 
1544523416
ISBN 13 
9781544523415
Binding
Hardcover
Number of pages
250
Rating
  • 4.07 out of 5 stars
    325 ratings by Goodreads

Other Popular Editions of the Same Title

9781544523408: Founder Brand: Turn Your Story Into Your Competitive Advantage

Featured Edition

ISBN 10:  1544523408 ISBN 13:  9781544523408
Publisher: Lioncrest Publishing, 2022
Softcover