Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success - Softcover

White, Chad S.

Softcover

ISBN 10: 1546910638 ISBN 13: 9781546910633

Publisher: CreateSpace Independent Publishing Platform, 2017

Synopsis

Email marketing’s power is matched only by how incredibly misunderstood it is.

Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.

Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you...

• Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
• Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
• Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders
• Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
• Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
• Develop solid workflows that avoid errors and speed up production

About this title

About the Author

CHAD S. WHITE has written more than 3,000 posts and articles about email marketing trends and best practices. He has served as lead email marketing researcher at three of the largest email service providers—Salesforce, ExactTarget, and Responsys—as well as at Litmus and the Direct Marketing Association. A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. EmailMarketingRules.com

Review

"Chad is dead on with this book. Stop chasing the next new thing and get good at email."-JOE PULIZZI, Founder of the Content Marketing Institute; author of five books, including Content Inc. and Epic Content Marketing

"Email marketing is more critical than ever. Email Marketing Rules is timely, relevant, and necessary. Highly recommended!"
-JAY BAER, President of Convince & Convert; author of Hug Your Haters and Youtility

"Chad is honestly one of the brightest minds in email marketing, and this book is the gold standard on email best practices."
-MATHEW SWEEZEY, Principal of Marketing Insights at Salesforce; author of Marketing Automation for Dummies

"Avoid leaving money on the table. Email Marketing Rules gives you a well-structured, easy-to-follow template for reviewing and improving your program."
-DR. DAVE CHAFFEY, CEO & Publisher of SmartInsights.com; digital marketing author

"I train hundreds of email marketers and reference this book regularly. A must-have."
-KRISTIN BOND, Sr. Email Marketing Manager at Girl Scouts; Co-Founder of Women of Email

"Chad White lays out the key 'rules' required to take your program to the next level. Ignore them and you risk being left behind by competitors."
-LOREN McDONALD, Marketing Evangelist at IBM Watson Marketing

"The Wikipedia of email marketing. You simply can't find a more comprehensive all-in-one resource."
-JUSTINE JORDAN, VP of Marketing at Litmus; 2015 Email Experience Council Email Marketing Thought Leader of the Year

"Chad White is one of the top thinkers in the email world! Anytime I am asked how someone can learn more about email, I reference this book."
-SIMMS JENKINS, Founder & CEO of BrightWave; author of The New Inbox and The Truth About Email Marketing

"A clearly written guide...from a master of retail email marketing. A must-read."
-DON DAVIS, Editor in Chief of Internet Retailer Magazine

"Chad White provides a clear reminder that email marketing done right remains one of the most powerful marketing tactics available today. Read this book."
-JEFFREY K. ROHRS, Chief Marketing Officer of Yext; author of AUDIENCE

"Incredibly thorough and packed with the most useful content of ANY book on email marketing!"
-JOEL BOOK, Senior Director of Digital Marketing Insight at Salesforce
"One of the best Digital Marketing books of all time."
-BOOKAUTHORITY

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2017
• ISBN 10: 1546910638
• ISBN 13: 9781546910633
• Binding: Paperback
• Language: English
• Edition number: 3
• Number of pages: 488