This text is designed to provide a basic introduction to semiotics and communication theory, with plenty of examples from, and applications to, popular culture. It aims to make accessible the technical and often abstruse subject matter of sign theory in practical ways, with illustrations in such areas as myth. storytelling, television, advertising, clothing, and architecture. Without overwhelming, this introduction allows students and interested general readers to get a comprehensive look at what semiotics and communication theory are all about. Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics) as a complementary or supplementary text. The text builds upon what readers already known intuitively about signs and then leads them to think critically about the world in which they live--a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms. The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on howmeanings are now negotiated through such channels as websites. chat rooms, and instant messages.
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Book byAbout the Author:
Dr Marcel Danesi is Professor of Semiotics and Linguistic Anthropology at the University of Toronto. He is also Director of the Program in Semiotics and Communication Theory. He has published on language and sign theory, and has founded a research center (Center for Communication and Information Sciences) for the study and documentation of the role of language in modern-day technological culture.
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Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97815513025080000000
Book Description Canadian Scholars Press, 2004. Paperback. Book Condition: New. 3rd. Bookseller Inventory # DADAX1551302500
Book Description Canadian Scholars Press, 2004. Paperback. Book Condition: New. Bookseller Inventory # P111551302500
Book Description Canadian Scholars Pr, 2004. Paperback. Book Condition: New. 14.6 x 22.22 cm. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Bookseller Inventory # MM-28087232