Synopsis
THE kids’ survival guide to advertising, revised and updated for the digital age. Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back. For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid’s ultimate guide to the advertising universe.
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About the Author
Shari Graydon is an award-winning author, educator, and media commentator. Her other books include In Your Face and I Feel Great About My Hands.
Michelle Lamoreaux is an illustrator who works with publishers, agencies, and magazines throughout the United States. She lives in Cedar City, Utah.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Made You Look: How Advertising Works and Why You Should...
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Made You Look: How Advertising Works and Why You Should Know
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Lamoreaux, Michelle (illustrator). Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00082890163
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Made You Look : How Advertising Works and Why You Should Know
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Lamoreaux, Michelle (illustrator). 2nd Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4361725-6
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Made You Look : How Advertising Works and Why You Should Know
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Lamoreaux, Michelle (illustrator). 2nd Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 15283153-6
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Made You Look: How Advertising Works and Why You Should Know
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. Lamoreaux, Michelle (illustrator). May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1554515610I4N00
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Made You Look: How Advertising Works and Why You Should Know
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Lamoreaux, Michelle (illustrator). Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1554515610I3N10
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Made You Look: How Advertising Works and Why You Should Know
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Lamoreaux, Michelle (illustrator). The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Seller Inventory # BSM.TB5Z
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Made You Look: How Advertising Works and Why You Should Know
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Lamoreaux, Michelle (illustrator). Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1554515610I3N10
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Made You Look: How Advertising Works and Why You Should Know
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Lamoreaux, Michelle (illustrator). Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1554515610I3N10
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Made You Look: How Advertising Works and Why You Should Know
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Lamoreaux, Michelle (illustrator). Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1554515610I3N10
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Made You Look: How Advertising Works and Why You Should Know
Seller: Magers and Quinn Booksellers, Minneapolis, MN, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Like New. Lamoreaux, Michelle (illustrator). May have light shelf wear and/or a remainder mark. Complete. Clean pages. Seller Inventory # 1206386