Allen Woll Publishing For Profit

ISBN 13: 9781555611705

Publishing For Profit

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9781555611705: Publishing For Profit

A veteran publishing executive "mentors" those striving for success in this tough business in the digital environment by emphasizing three Cs: commitment, consistency, and credibility; and the need to make planning primary in regard to defining a market niche, the editorial process, production, sales, and rights. Includes planning worksheets and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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About the Author:

Thomas Woll has a wealth of publishing experience. Currently President of Cross River Publishing, he has held a variety of executive positions with some of the best-known publishing companies in the world: Rodale Press, one of the top direct marketing organizations in or out of publishing; Storey Communications/Garden Way Publishing, a mid-size, niche-oriented successful publishing house recognized throughout the world for its fine craft and gardening books; John Wiley & Sons, as vice president and general manager of its Professional & Trade Division.

Review:

"One of the best references available today on how to become a book publisher . . . -- Jan Nathan, Executive Director

"Solid nuts-and-bolts advice for everyone who wants to run a publishing business. Forms and illustrations help make this manual crystal clear." -- Judith Appelbaum, Sensible Solutions

"About this title" may belong to another edition of this title.

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Thomas Woll
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Allen Woll
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