A veteran publishing executive "mentors" those striving for success in this tough business in the digital environment by emphasizing three Cs: commitment, consistency, and credibility; and the need to make planning primary in regard to defining a market niche, the editorial process, production, sales, and rights. Includes planning worksheets and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com)
"synopsis" may belong to another edition of this title.
Thomas Woll has a wealth of publishing experience. Currently President of Cross River Publishing, he has held a variety of executive positions with some of the best-known publishing companies in the world: Rodale Press, one of the top direct marketing organizations in or out of publishing; Storey Communications/Garden Way Publishing, a mid-size, niche-oriented successful publishing house recognized throughout the world for its fine craft and gardening books; John Wiley & Sons, as vice president and general manager of its Professional & Trade Division.Review:
"One of the best references available today on how to become a book publisher . . . -- Jan Nathan, Executive Director
"Solid nuts-and-bolts advice for everyone who wants to run a publishing business. Forms and illustrations help make this manual crystal clear." -- Judith Appelbaum, Sensible Solutions
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Book Description Perseus Books Group, 1998. Paperback. Book Condition: New. Bookseller Inventory # DADAX1555611702
Book Description Da Capo Press, 1998. Paperback. Book Condition: New. book. Bookseller Inventory # M1555611702
Book Description Da Capo Press, 1998. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P111555611702
Book Description Da Capo Press. PAPERBACK. Book Condition: New. 1555611702 New Condition. Bookseller Inventory # NEW7.2121164