Library Public Relations, Promotions, And Communications (How to Do It Manuals for Librarians) (How-To-Do-It Manuals (Paperback)) - Softcover

Lisa A. Wolfe

Softcover

ISBN 10: 1555704719 ISBN 13: 9781555704711

Publisher: Neal-Schuman Publishers, 2005

Synopsis

The second edition of PR powerhouse Lisa Wolfe s guide gives you solid publicity, positioning, and promotional wisdom. The guide's five new chapters: "Positioning Libraries in the 21st Century" , "Brand-building for Libraries" , "Using Technology as a PR Tool" , "Creative Effective Web Communications" , and "Planning for Crisis Communications" provide sweeping new ideas to address your most significant PR challenges and opportunities. Each chapter offers proven ideas and step-by-step guidance to help you make a measurable difference: Positioning your library with respect to policy issues, funding programs, and technological opportunities; Developing your PR plan; Building your library s brand identity and defining your library's key messages; Using the Web, traditional media, and library-developed marketing materials to tell your story; Creating buzz and word-of-mouth coverage, and Building crisis communications plans and evaluating and re-tooling your PR program. You'll use this book s sample PR materials (including event plans, newsletters, brochures, Web pages, press releases, and more) along with its lists of online publicity services as well as state and national networking opportunities to create successful PR strategies and programs for your library.

About this title

From Booklist

This second edition draws from the author's extensive experience in both the private and public sectors and library success stories, an approach in the publisher's series for librarians that ensures real-world advice. The book is divided into two parts--"Planning and Evaluation" and "Strategies and Methodologies"--with many examples of successful communicating and the impact and changes brought by technology. Ideas on putting together a communications plan, creating clear signage and print products, effectively using a library's Web site, and communicating during a crisis will be helpful for all types of libraries and positions. In comparison, Powerful Public Relations: A How-To Guide for Libraries (ALA, 2002), while helpful, is 96 pages and not as comprehensive. Arthur Meyers
Copyright © American Library Association. All rights reserved

Review

An expertly written guide to promotion, fundraising, public relations, community building, and more especially for libraries. --Library Bookwatch

Some librarians might compare mounting a public relations campaign with climbing Mt. Everest. To the rescue comes Lisa Wolfe... --American Libraries

Highly recommended for all libraries... --Library Journal

Edition details

• Publisher: Neal-Schuman Publishers
• Publication date: 2005
• ISBN 10: 1555704719
• ISBN 13: 9781555704711
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 326