Renowned library blogger, speaker, and educator Connie Crosby shares her experience and expertise in this step-by-step guide to successful library blogging. As you build your skills with Neal-Schuman's Tech Set, Effective Blogging for Libraries is the go-to resource for any librarian in search of practical, easy-to-implement instruction for creating and managing a winning library blog. This comprehensive guide spans all phases of the library blogging process. You'll learn how to properly plan for and implement your blog, crucial posting techniques, and strategies for dealing with comments and tagging. You'll save time with Crosby's advice for marketing your blog, tips for managing staff bloggers, usability guidelines, and a variety of assessment methods. And she gives you real-life examples from libraries with successful blogs to help demonstrate current best practices. As with all the Tech Set guides, the discussion is accessible to novices who wants to learn the technology and how to implement it, as well as seasoned pros charged with translating best practice examples to the local setting and quantifying results.
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Connie Crosby is founder of Crosby Group Consulting and Instructor with the Professional Learning Centre, Faculty of Information, University of Toronto.
The Tech Set is a series of 10 field guides—if you will—to library technology. Each one provides practical tips for library staff to fully integrate Web 2.0 applications into their jobs and libraries, and because the books are focused for libraries, the reader does not have to reconfigure or reformat the ideas for library situations. In addition to the print volume, each has a podcast as well as author wikis. The volume reviewed here, Effective Blogging for Libraries, consists of six chapters for the aspiring library blogger covering blogging basics, planning, implementation, marketing, best practices, and measures of success. Author Crosby provides advice on blog marketing, managing staff bloggers, and how to assess the viability of blogging in the organization. This and other titles in the Tech Set series are recommended for libraries that want staff to participate fully in the Web 2.0 experience. Other volumes in the set are Next-Gen Library Catalog, by Marshall Breeding; Mobile Technology and Libraries, by Jason Griffey; Microblogging and Lifestreaming in Libraries, by Robin M. Hastings; Library Videos and Webcasts, by Thomas Sean Casserley Robinson; Wikis for Libraries, by Lauren Pressley; Technology Training in Libraries, by Sarah Houghton-Jan; A Social Networking Primer for Libraries, by Cliff Landis; Library Camps and Unconferences, by Steve Lawson; and Gaming in Libraries, by Kelly Nicole Czarnecki. --Jerry Carbone
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