Friendship Marketing: Growing Your Business by Cultivating Strategic Relationships (Psi Successful Business Library)

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9781555713997: Friendship Marketing: Growing Your Business by Cultivating Strategic Relationships (Psi Successful Business Library)
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Shows how building relationships is the key to business development and personal fulfillment

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From the Publisher:

If you ever wondered how to combine business success and personal significance, author Gerald Baron has numerous practical suggestions. After years of working with executives and entrepreneurs, he's found that business success and personal meaning can share common ground. Using dozens of real-life examples, he shows how building relationships is the key to business development and personal fulfillment.

About the Author:

Gerald Baron is a writer, speaker and entrepreneur. After teaching at the University level for four years he co-founded a successful software company. In 1982 he formed Baron & Company which has developed into a full service strategic communications firm serving a variety of clients in the Pacific Northwest. He has led political campaigns, published a regional business publication, written articles and conducted numerous business development seminars. His education includes a B.A. in Speech Communications and Art from Seattle Pacific University and an M.A. in Communications from Wheaton College. He and his wife, Lynne, have three children.

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Baron, Gerald R.
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