The New GE: How Jack Welch Revived an American Intitution

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9781556236709: The New GE: How Jack Welch Revived an American Intitution

Through rare and exclusive interviews with Jack Welch and dozens of GE insiders, internationally renowned Time Magazine reporter Robert Slater gives readers an inside look into General Electric and the bold leader responsible for GE's magic.

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About the Author:

Robert Slater has over 25 years of experience writing for Time, Newsweek, and UPI. Slater has written a number of bestselling business books, including Jack Welch and the GE Way; The New York Times business bestseller Ovitz: The Inside Story of Hollywood’s Most Controversial Powerbroker; Get Better or Get Beaten: 31 Leadership Secrets from GE's Jack Welch, and Soros: The Life, Times, & Trading Secrets of the World's Greatest Investor. His latest book, Saving Big Blue: Leadership Lessons & Turnaround Tactics of IBM’s Lou Gerstner, was published in September 1999.

From Publishers Weekly:

In a laudatory business portrait of General Electric CEO Jack Welch, Time reporter Slater asserts that in 1981 Welch was one of the few people in the U.S. who recognized the challenge that inexpensive, high-quality imported goods would present to American industry. Slater recounts how Welch met it. While restructuring the company by laying off workers and eliminating management jobs, he redirected the productive thrust of GE from electrical manufacturing to high technology, eliminating or selling businesses such as housewares, developing such others as plastics, medical imaging and financial services, and seeking "integrated diversity" by acquiring companies, notably RCA in 1985 for $6.28 billion in cash. Single-minded, more than once named CEO of the year, Welch also instituted much-admired employee-participation and "Quick Response" consumer service programs. Although at the end of the 1980s, GE's $58 billion market value ranked second among U.S. companies, Welch here predicts that the global culture of the century's end will require further definition of a "boundaryless" company. Author tour.
Copyright 1992 Reed Business Information, Inc.

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