Publishing for Profit: Successful Bottom-Line Management for Book Publishers

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9781556526176: Publishing for Profit: Successful Bottom-Line Management for Book Publishers

What does it really take to become a successful and profitable publisher? Tom Woll shares the strategies and techniques which are required -- regardless of the size of your publishing company.Includes more than 25 original worksheets, templates and forms you can use immediately.For all who are involved in the publishing community -- in any aspect of the business -- learn the secrets of success from one of the most respected experts in publishing.

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About the Author:

Thomas Woll has a wealth of publishing experience. Currently President of Cross River Publishing, he has held a variety of executive positions with some of the best-known publishing companies in the world: Rodale Press, one of the top direct marketing organizations in or out of publishing; Storey Communications/Garden Way Publishing, a mid-size, niche-oriented successful publishing house recognized throughout the world for its fine craft and gardening books; John Wiley & Sons, as vice president and general manager of its Professional & Trade Division.

Review:

"One of the best references available today on how to become a book publisher . . . -- Jan Nathan, Executive Director

"Solid nuts-and-bolts advice for everyone who wants to run a publishing business. Forms and illustrations help make this manual crystal clear." -- Judith Appelbaum, Sensible Solutions

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Woll, Thomas
Published by Chicago Review Press (2006)
ISBN 10: 1556526172 ISBN 13: 9781556526176
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Woll, Thomas
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