The new inspirational and motivational "zentrepreneur's guide" with a focus on marketing, from the authors of the highly-acclaimed, life-changing Success at Life, the two self-described "zentrepeneurs" who run the unique, socially-conscious company where life and work are an interconnected adventure. Ancient wisdom and timeless philosophies, knotted together with state-of-the-art insights and observations, address the realities of the marketplace, demystifying the fears and terrors of marketing a dream that captures the soul. This fast- paced, witty excursion will encourage and inspire, inspirit and enthuse as never before by moving the reader ever onward, empowering them to experience the wows and the wonders of their richly deserved dream. With their trademark wit and passion, the authors tell how to: Jettison toxic blocking beliefs Discover the discipline of perseverance Maintain faith in the face of "dream killers" Embrace design to create a visual identity Build a buzz Do well by doing good Enjoy the journey. Rubin and Gold will awaken you to the most important distinction you will ever make: While entrepreneurs get hold of an idea, Zentrepreneurs allow an idea to get hold of them.
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Ron Rubin bought and took charge of The Republic of Tea in 1994, a two-year- old company that had been founded by the same people who created The Banana Republic. Shortly thereafter, marketing veteran Stuart Avery Gold joined Rubin in the company's mission to create a Tea Revolution. In keeping with its whimsical identity as an independent nation, The Republic of Tea calls its employees Ministers, its customers Citizens, and its sales outlets Embassies. Ron Rubin, the "Minister of Tea," is Chairman of the Board. Stuart Avery Gold, the "Minister of Travel," is COO and the lauded editorial "voice" for the company's Tea Revolution. The Republic of Tea headquarters are in Novato, California. Ron Rubin resides in Clayton, Missouri. Stuart Avery Gold resides in Boca Raton, Florida.From Publishers Weekly:
In the company The Republic of Tea, employees are "ministers" and its tea-buying customers are "citizens." Ministers Rubin and Gold (chairman and COO, respectively) bring the same quirky perspective to their new tome, a motivational handbook that wavers between cute and cloying. The main thesis is similar to that of any number of books designed to inspire budding entrepreneurs : people should be "one with their dream," and to achieve it, they must "sell the hell out of themselves." No surprises there, but at least the authors can write, and press ahead with their insistent brightness. The book briefly gets into more serious details-e.g., the relative advantages of setting up a sole proprietorship or a joint venture-but then returns to bland exhortations. The occasional jolts of Chinese philosophy (invoking classic texts like the I Ching and Tao Te Ching) and the authors' personal stories of their international search for fabulous teas are the (tea)pot's best ingredients. Other than that, the brew is somewhat weak.
Copyright 2003 Reed Business Information, Inc.
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