Dragon Spirit: How to Self-Market Your Dream (Zentrepreneur Guides)

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9781557046208: Dragon Spirit: How to Self-Market Your Dream (Zentrepreneur Guides)

The second book in the highly acclaimed Zentrepreneur Guide® series encourages and inspires readers to realize their dreams, and offers strategies for success.

If you ignore the dragon it will eat you. If you try to confront the dragon it will overpower you. If you ride the dragon you will take advantage of its might and power.—Chinese proverb

Weaving together timeless philosophies with state-of-the-art insights, authors Rubin and Gold urge readers to harness the "dragon spirit" within to successfully launch their dream. With their trademark wit and passion, they address the realities of today's marketplace, and detail how to: Remove toxic blocking beliefs · Persevere with discipline · Maintain faith in the face of "dream killers" · Create a recognizable visual identity · Build buzz · Work to give back to the community · Enjoy the journey.

"synopsis" may belong to another edition of this title.

About the Author:

Ron Rubin bought and took charge of The Republic of Tea in 1994, a two-year-old company that had been founded by the same people who created The Banana Republic. Shortly thereafter, marketing veteran Stuart Avery Gold joined Rubin in the company's mission to create a Tea Revolution. In keeping with its whimsical identity as an independent nation, The Republic of Tea calls its employees Ministers, its customers Citizens, and its sales outlets Embassies. Ron Rubin, the "Minister of Tea," is Chairman of the Board. Stuart Avery Gold, the "Minister of Travel," is COO and the company editorial "voice." The Republic of Tea headquarters are located in Novato, California. Ron Rubin resides in Clayton, Missouri, and Stuart Avery Gold lives in Boca Raton, Florida.

From Publishers Weekly:

In the company The Republic of Tea, employees are "ministers" and its tea-buying customers are "citizens." Ministers Rubin and Gold (chairman and COO, respectively) bring the same quirky perspective to their new tome, a motivational handbook that wavers between cute and cloying. The main thesis is similar to that of any number of books designed to inspire budding entrepreneurs : people should be "one with their dream," and to achieve it, they must "sell the hell out of themselves." No surprises there, but at least the authors can write, and press ahead with their insistent brightness. The book briefly gets into more serious details-e.g., the relative advantages of setting up a sole proprietorship or a joint venture-but then returns to bland exhortations. The occasional jolts of Chinese philosophy (invoking classic texts like the I Ching and Tao Te Ching) and the authors' personal stories of their international search for fabulous teas are the (tea)pot's best ingredients. Other than that, the brew is somewhat weak.
Copyright 2003 Reed Business Information, Inc.

"About this title" may belong to another edition of this title.

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Rubin, Ron, Gold, Stuart Avery
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