This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.
"synopsis" may belong to another edition of this title.
Book Description Probus Pub Co, 1993. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P111557384924
Book Description Probus Pub Co, 1993. Hardcover. Book Condition: New. Brand New!. Bookseller Inventory # VIB1557384924
Book Description Probus Pub Co. Hardcover. Book Condition: New. 1557384924 New Condition. Bookseller Inventory # NEW7.0642617
Book Description Probus Pub Co, 1993. Hardcover. Book Condition: New. Rev Sub. Bookseller Inventory # DADAX1557384924