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The Focus Group provides a complete and clear framework for staging effective interview sessions, accurately interpreting their results and using them in successful marketing strategies. Topics include: the ``second coming'' of focus groups in marketing and market research; ethics in using focus groups; effective use of focus groups; conflict resolution in focus groups; using focus group resources.
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Book Description McGraw-Hill, 1996. Condition: New. book. Seller Inventory # M1557385300
Book Description Condition: New. New. Seller Inventory # STRM-1557385300
Book Description McGraw-Hill, 1996. Hardcover. Condition: New. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 1557385300n