The Banking Revolution: Positioning Your Bank in the New Financial Services Marketplace (Bankline Publication)

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9781557387936: The Banking Revolution: Positioning Your Bank in the New Financial Services Marketplace (Bankline Publication)
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Reviews the history of banking, explains the need for change, and provides strategies for remaining competitive with service brokerage firms and money market accounts. Discusses the importance of the customer, internal and external factors for success, and strategies for high profitability, with quantitative data on customer behavior and competitive trends, and case studies. Annotation c. by Book News, Inc., Portland, Or.

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Thomas W. Harvey
Published by Irwin Professional Pub (1996)
ISBN 10: 1557387931 ISBN 13: 9781557387936
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Thomas W. Harvey
Published by Irwin Professional Pub (1996)
ISBN 10: 1557387931 ISBN 13: 9781557387936
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