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Synopsis
Written by a leading international industry player, Business-Driven Research and Development demonstrates how science and technology can be managed more purposefully in order to meet well-defined business objectives. Drawing on thirty-five years of experience, Ashok Ganguly examines research and development (R&D) as part of a holistic approach to business strategy and argues that the primary role of R&D is to fulfill business objectives within a framework of time and cost targets.
Key issues discussed include: *
Making R&D an unambiguously business-driven process *
The fundamental importance of formal project teams *
Linking research programs to long-term business goals *
How to get real business benefits from formal academic partnerships *
Real-time world-wide innovation networks.
The books also looks at why R&D teams have often failed to connect to the marketplace, offers realistic strategies to overcome this, and shows how a well-organized R&D program is an innovative means of achieving a competitive advantage.
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About the Author
DR GANGULY is Chairman of ICI India and non-executive member of the boards of several major companies, including British Airways.
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Business-Driven Research and Development: Managing Knowledge to Create Wealth
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Published: 1999. Cover/edges have minor shelf wear/ small denting. Pages are clean/inact. Seller Inventory # mon0003157255
Quantity: 1 available