Marketing Management: Text and Cases

4 avg rating
( 7 ratings by Goodreads )
 
9781557866943: Marketing Management: Text and Cases
View all copies of this ISBN edition:
 
 

The world of marketing is rapidly evolving, and Michael Czinkota, Masaaki Kotabe, and David Mercer provide this marketing management textbook to meet the changes. It gives students an applied approach to understanding today's worldwide marketing environment. Whether covering marketing concepts, corporate activities or research, the authors draw on their own broad international exposure to give the text a consistent global perspective. They also integrate major emphasis on technology that is permitting intensive and successful marketing interaction with customers, including the emerging opportunities on the information superhighway. The book provides a research and theory orientation drawing on work from the US, Europe, and Japan. This approach not only brings leading-edge knowledge to students, but also encourages them to delve more deeply into the subjects that most interest them. The authors' background in public policy and ongoing work with government agencies enables them to discuss in-depth how firms need to closely interact with governments and the legal frameworks that are expressions of society's expectations and demands. Key features include: 10 extended cases from the University of Western Ontario and the authors' own experiences with actual companies in actual global business situations; marketing audits in each chapter that encourage students to apply important concepts and theory to real-world business situations; highlights the importance of information technology to marketing practice - looking toward the emerging opportunities on the information superhighway in Chapter 15, "The Future of Marketing"; a discussion of the marketing function broadly, including the marketing of services and non-profit organizations, as well as important social issues - diversity, ethics, privacy, and the environment. Available supplements include: an "Instructor's Manual", with teaching plans, discussion guidelines, test questions (short essay, long essay, and multiple choice); "Colour Transparencies"; and a "Computerized Test Bank" for Windows.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Michael R. Czinkota; Masaaki Kotabe; David Mercer
Published by Blackwell Pub (1996)
ISBN 10: 1557866945 ISBN 13: 9781557866943
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Blackwell Pub, 1996. Hardcover. Condition: New. book. Seller Inventory # M1557866945

More Information About This Seller | Contact this Seller

Buy New
US$ 24.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Czinkota, Michael R.; Kotabe, Masaaki; Mercer, David
Published by Blackwell Pub
ISBN 10: 1557866945 ISBN 13: 9781557866943
New Hardcover Quantity Available: 2
Seller:
IBestBargains, LLC
(Houston, TX, U.S.A.)
Rating
[?]

Book Description Blackwell Pub. Hardcover. Condition: New. 1557866945 Brand New Book in Perfect Condition.Fast Shipping with tracking number. Seller Inventory # KHDA-DBSPD-02757

More Information About This Seller | Contact this Seller

Buy New
US$ 38.99
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

CZINKOTA M.R.
ISBN 10: 1557866945 ISBN 13: 9781557866943
New Quantity Available: 5
Seller:
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Seller Inventory # AIND-20288

More Information About This Seller | Contact this Seller

Buy New
US$ 43.27
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

4.

CZINKOTA M.R.
ISBN 10: 1557866945 ISBN 13: 9781557866943
New Quantity Available: 5
Seller:
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Seller Inventory # AUSBNEW-20288

More Information About This Seller | Contact this Seller

Buy New
US$ 46.35
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Czinkota M.R.
ISBN 10: 1557866945 ISBN 13: 9781557866943
New Hardcover Quantity Available: > 20
Seller:
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Condition: Brand New. HARDCOVER, Book Condition New, U.S. EDITION. We Do not Ship APO FPO AND PO BOX. . Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Seller Inventory # ABE ORG##CB1682

More Information About This Seller | Contact this Seller

Buy New
US$ 45.35
Convert Currency

Add to Basket

Shipping: US$ 4.29
From India to U.S.A.
Destination, Rates & Speeds

6.

Czinkota M.R.
ISBN 10: 1557866945 ISBN 13: 9781557866943
New Quantity Available: 1
Seller:
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Condition: New. New. US edition. Perfect condition. Customer satisfaction our priority. Seller Inventory # ABE-FEB-98950

More Information About This Seller | Contact this Seller

Buy New
US$ 53.07
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

7.

Czinkota M.R.
ISBN 10: 1557866945 ISBN 13: 9781557866943
New Quantity Available: 1
Seller:
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Seller Inventory # SHUB98950

More Information About This Seller | Contact this Seller

Buy New
US$ 53.12
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

8.

Czinkota M.R.
ISBN 10: 1557866945 ISBN 13: 9781557866943
New Quantity Available: 1
Seller:
Basi6 International
(Irving, TX, U.S.A.)
Rating
[?]

Book Description Condition: Brand New. New, US edition. Excellent Customer Service. Seller Inventory # ABEUSA-98950

More Information About This Seller | Contact this Seller

Buy New
US$ 55.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Czinkota Michael R.
Published by Blackwell Publishing
ISBN 10: 1557866945 ISBN 13: 9781557866943
New Quantity Available: 1
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Blackwell Publishing. Condition: New. pp. 675. Seller Inventory # 7589162

More Information About This Seller | Contact this Seller

Buy New
US$ 56.60
Convert Currency

Add to Basket

Shipping: US$ 7.59
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Czinkota, Michael R.; Kotabe, Masaaki; Mercer, David
Published by Blackwell Pub
ISBN 10: 1557866945 ISBN 13: 9781557866943
New Hardcover Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Blackwell Pub. Hardcover. Condition: New. 1557866945 New Condition. Seller Inventory # NEW7.2122629

More Information About This Seller | Contact this Seller

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book