Marketing Modernism between the Two World Wars (Studies in Print Culture and the History of the Book)

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9781558493766: Marketing Modernism between the Two World Wars (Studies in Print Culture and the History of the Book)

Looking at the advertising policies of publishing houses in the 1920s and 1930s, Turner (English, College Misericordia) examines the process by which "highbrow" works of fiction, including the work of writers such as D. H. Lawrence, Gertrude Stein, and Ernest Hemingway, were promoted to a mainstream American readership by five publishers. B&w illustrations from advertising campaigns are included. Annotation (c) Book News, Inc., Portland, OR (booknews.com)

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From the Publisher:

How American publishers worked to build a wider audience for modernist literature.

About the Author:

Catherine Turner is assistant professor of English at College Misericordia.

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