Offers practical advice on marketing professional services, discusses strategies, cold calling, and direct mail, and includes information on creating promotional materials
"synopsis" may belong to another edition of this title.
Ford Harding is the president of Harding & Company, which trains professionals to win new clients. For thirty years, he has worked with corporations ranging from Aetna to Xerox. His articles have appeared in Harvard Business Review, The Wall Street Journal, and elsewhere. He lives in Maplewood, NJ.
"About this title" may belong to another edition of this title.
Book Description Adams Media Corp, 1994. Paperback. Book Condition: New. New item. May have light shelf wear. Bookseller Inventory # BK0075382
Book Description Adams Media, 1997. Paperback. Book Condition: New. book. Bookseller Inventory # M1558504206
Book Description Adams Media, 1997. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P111558504206