Web Site Usability: A Designer's Guide (Interactive Technologies)

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9781558605695: Web Site Usability: A Designer's Guide (Interactive Technologies)

Web Site Usability: A Designer's Guide is a report that every person involved in Web design, commerce, or online marketing will want to have. This book is, undoubtedly, the most comprehensive data demonstrating how Web sites actually work when users need specific answers. Researched and compiled by User Interface Engineering, the results are written in an easy to understand style, illustrating the need to make Web sites useful, not complicated.

* Based on an extensive study of actual users -- not theory, not graphic design principles, and not new tricks to make a "cool" Web sites
* Demonstrates how people actually navigate and extract information on Web sites
* Offers guidance for evaluating and improving the usability of Web sites

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About the Author:

Jared M. Spool, Principal Investigator, is with User Interface Engineering, a consulting firm specializing in product usability and design. User Interface Engineering's mission is to empower product development teams to build applications that meet the needs of their users by providing critical data for creating designs and products that work.

Carolyn Snyder is an internationally recognized usability consultant with 10 years of experience in usability and another 10 as a software engineer and project manager. She has taught usability testing and paper prototyping to development teams at dozens of companies. She is co-author of Web Site Usability: A Designer's Guide and E-Commerce User Experience.

From Library Journal:

Spool and his buddies are usability engineers; they study how folks use computers. For the past couple of years, they have paid a lot of attention to how people use webbed interfaces for navigation and searching. Their research is counterintuitive to many design dictates, but it is well substantiated. Contrary to popular opinion, people do like information-dense sites, they do like long pages, and they will scroll forever as long as the page is designed to encourage scrolling. This is applied research at its best. Clearly written and well illustrated, the book allows users to put the findings to work for them. This book is required reading for anyone designing webbed interfaces for libraries and an essential purchase for all but the smallest public libraries. Additional information from the researchers can be found at (world.std.com/~uieweb).
Copyright 1999 Reed Business Information, Inc.

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