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Provides methods to help develop businesses, supported by statistical data from thousands of products that have both succeeded and failed.
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Doug Hall has been called America's no.1 New Product Idea Man by Inc. Magazine, A&E Top 10 and CIO Magazine, a title earned due to his outstanding work with such industry leaders as American Express, Ford Motor Company, Disney, Johnson & Johnson, Hewlett-Packard, Tropicana, AT&T and Frito-Lay. After 10 years with Procter & Gamble Co., where he became that company's first "master marketing inventor," he now runs the Eureka Ranch, a work-hard, play-hard haven where he helps companies like create breakthrough ideas for new products and services. This work, in combination with his years of consulting and researching, led directly to jump Start Your Business Brain, the best piece of good news for business owners to appear in the last ten years. Doug Hall is the founder of Eureka Ranch, a Cincinnati company that specializes in new business development training and consulting. Doug Hall and his family live in Cincinnati, Ohio.Excerpt. © Reprinted by permission. All rights reserved.:
Foreword: by Tom Peters
Doug Hall has put me in a ... HORRIBLE POSITION. (I'll not soon forgive him.) He asked me to "Write a Foreword" to this book. That means ... 1,000 words or so. BUT ... I can't do it. No ... it's not that I don't like the book. To the contrary ... I LOVE IT. And ... there's my problem.
HOW AM I SUPPOSED TO BE RATIONAL? All I want to say is ... I LOVE IT. IT'S SUPERCALIFRAGILISTICEXPEALIDOCIOUS. (There ... I said it.) Every damn practical question Doug poses, and there are dozens, is ... simply ... ESSENTIAL ... to creating a Cool/Profitable/Wildly Different business.
Here's how he hooked me: DRAMATIC DIFFERENCE.
Dramatic difference. PAYS OFF. Big Time. That's true ... and his new quantitative models prove that ... as never before.
But it goes beyond that. I am thrilled that his Quant Studies PROVE what I've long believed: SERIOUSLY COOL ... WINS ... BIG. (P.S. And: takes Guts! Big Time!)
It's ... THE PASSION ... for the IDEA ... of ... D-R-A-M-A-T-I-C DIFFERENCE. (And ... those COMPELLING/STUNNING/HARD NUMBERS ... to back it up.)
I LOVE IT. (Okay?)
AND. As in ... AND. Every Chapter is brimming with PRACTICAL QUESTIONS & EXERCISES: None of us can escape from his ... INEXORABLE LOGIC.
This ain't a book for Wimps. It is a book for those who will Never Rest until they have Set the World on It's Ear. With a local auto-body shop. Or a 23-table French restaurant. Or Mega-corp. (Or a one-person window-washing service.)
You see, there's another thing Doug & I agree on. BIG TIME. (Again.) We don't think "branding" is limited to Coke or Pfizer. We believe "branding" is ... AVAILABLE TO ALL ... WITH VISION AND NERVE AND VERVE. We believe that "dramatic difference" and Brand Position is as plausible at $1,000,000 as at $1 billion. NO BULL.
DD is a FOM. (DRAMATIC DIFFERENCE ... is a ... Frame Of Mind.)
Doug provides GAJILLIONS of Practical Examples. (No Barren Desert of Theory here!) And ... YOU MUST READ THEM ALL. (Trust me. Please.)
I LOVE THIS BOOK. (And I rarely -- never before, truth be told -- go that far.) It SOARS ... and provides PRACTICAL STUFF ... worth its weight & price 1000X over. PLEASE. P-L-E-A-S-E. Read -- and ingest -- this book. PLEASE.
You may end up making a ton of money. Far more important ... your life will take on Meaning as never before. (Meaning that flows from the Relentless Pursuit of Dramatic Difference.) How Liberating!
Thank you, Doug, for allowing me a few lines in this masterwork.
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Book Description F & W Media Inc, 2001. Condition: New. book. Seller Inventory # M1558706070
Book Description F & W Media Inc. Hardcover. Condition: New. 1558706070 Dispatched from London. Seller Inventory # Z1558706070ZN
Book Description F & W Media Inc, 2001. Hardcover. Condition: New. Never used!. Seller Inventory # P111558706070
Book Description Condition: New. This is Brand NEW. Seller Inventory # Ahuja-19062018-3228