How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising (Haworth Marketing Resources : Innovations in Practice & Professional Serv)

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9781560242390: How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising (Haworth Marketing Resources : Innovations in Practice & Professional Serv)
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How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising will acquaint you with the basic ad elements that attract potential buyers, sustain their interest, and ultimately accomplish what the advertising is intended to do without irritating those exposed to it. You’ll see how advertising messages can be made more interesting, more persuasive, and less irritating, which will assist you in becoming skilled and proficient in producing advertising that gets results.

With How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising, you will come to understand the fundamental nature of commercial persuasion. This will allow you to accurately analyze your current ad messages to determine what they may be lacking to arouse interest in the advertised product or service. Based on nearly two decades of research and experience, this volume shows ways and techniques to make what advertising more interesting and persuasive through its presentation. You’ll see the manner in which these techniques are applied to all the major media--from TV commercials to leaflets.

How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising is an excellent resource for individuals engaged in any aspect of advertising, from writers, art directors, and account executives in ad agencies to CEOs of major corporations, local retailers, and service clubs. Specifically, you will gain information on the following to help you in your specific position:

  • ways to write and design advertisements and employ typography for increased ad effectiveness
  • how to point out to clients how the advertising you create for their products or services will obtain results
  • how to spot what is lacking in your advertising
  • how to improve local advertising to result in greater retail sales
  • how to advertise a product so that it becomes part of the lives of your target audience

    You’ll find How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising is an ideal workbook for frequent reference during analysis and subsequent rewriting and for improving your current advertising. You’ll learn ways to make your advertising messages most readily interest the intended audience and help them in deciding to choose your product or brand as the on most likely to bring them value and satisfaction. Questions and subjects for encouraging discussion and further thought and projects emphasizing the chapter’s content follow each chapter. Examples of outstanding and award-winning advertising throughout the book illustrate the kind of originality of design and word choice that makes for exceptional advertising.

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Winston, William, Weir, Johanna
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William Winston; Johanna Weir
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