What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing.
The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are:
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Muzaffer Uysal is a Professor of Tourism in the Department of Hospitality and Tourism Management in Pamplin College of Business at Virginia Polytechnic Institute & State University, Blacksburg, Virginia USA. He received his Ph.D from Texas A&M University, and an MBA from the University of New Haven and a BS in business administration and accounting from Ankara Academy of Economics & Commercial Sciences. He has extensive experience in the travel and tourism field, authoring or co-authoring a significant number of articles in tourism, hospitality and recreation journals, proceedings, book chapters, and four monographs and two books relating to different aspects of tourism and research. He also has conducted workshops, seminars and field research in several countries. Dr. Uysal is a member of the International Academy for the Study of Tourism, the Academy of Leisure Sciences, and serves as co-editor of Tourism Analysis: An Interdisciplinary Journal. In addition, he sits on the editorial boards of a significant number of journals, including Journal of Travel Research, and Annals of Tourism Research as resource editor. Dr. Uysal received the Award for Research Excellence, Alumni Award for Excellence in International Education, Teaching Excellence Award from Pamplin College of Business, and Outstanding Research Award from College of Human Resources. In addition, he received the 2009 University of Delaware Michael D. Olsen Research Achievement Award in Hospitality and Tourism and a Lifetime Achievement Award in Tourism Research in 2008 from Chinese Tourism Management Association - Taiwan. Dr. Uysal is also featured in Who's Who in America (2001-2010). He worked as Associate Dean for Graduate Programs and Research in the College of Hospitality, Retail and Sport Management at the University of South Carolina from July 2007 to August 2008. His research interests center on tourism demand/supply interaction, tourism marketing, and quality of life research in tourism. .
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