Franchising: Contemporary Issues and Research

4 avg rating
( 1 ratings by Goodreads )
 
9781560247296: Franchising: Contemporary Issues and Research
View all copies of this ISBN edition:
 
 

This book presents a range of chapters dealing with current issues of interest to franchising researchers and practitioners.

From authors who have been especially active in the area of franchising research, the chapters represent contributions from the Society of Franchising, the only international special interest research group totally devoted to franchise research. The chapters reflect a balance of structural and behavioral issues relevant to franchising. They span the spectrum from technical, methodological subjects to highly applied, practitioner-oriented chapters, giving a sense of breadth to the subject matter.

Franchising researchers and practitioners and marketing academicians can begin to incorporate this volume’s information on:

  • problem of quality data on franchising-related matters
  • territorial encroachment and the potential for cannibalization and conflict
  • master franchising and system growth
  • multi-unit franchising and system performance
  • advertising fees issues
  • linkages between franchisor-franchisee relationship quality and service quality
  • franchising as a unique form of organizational governance setting
  • measurement of franchise relationship quality and exchange norms
  • franchisees’role expectations as entrepreneurs and managers
  • competition issues concerning franchisees, company units, and independent businesses

    All involved in the franchising industry would do well to peruse this timely collection which explores all facets of the current state of franchising growth and distribution.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Dant, Rajiv P, Kaufmann, Patrick
Published by Routledge (1995)
ISBN 10: 1560247290 ISBN 13: 9781560247296
New Hardcover Quantity Available: 2
Seller:
Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)
Rating
[?]

Book Description Routledge, 1995. Hardcover. Condition: New. Never used!. Seller Inventory # P111560247290

More information about this seller | Contact this seller

Buy New
US$ 189.02
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Rajiv P Dant; Patrick Kaufmann
Published by Routledge (1995)
ISBN 10: 1560247290 ISBN 13: 9781560247296
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Routledge, 1995. Condition: New. book. Seller Inventory # M1560247290

More information about this seller | Contact this seller

Buy New
US$ 1,570.80
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds