This specific ISBN edition is currently not available.View all copies of this ISBN edition:
This book presents a range of chapters dealing with current issues of interest to franchising researchers and practitioners.
From authors who have been especially active in the area of franchising research, the chapters represent contributions from the Society of Franchising, the only international special interest research group totally devoted to franchise research. The chapters reflect a balance of structural and behavioral issues relevant to franchising. They span the spectrum from technical, methodological subjects to highly applied, practitioner-oriented chapters, giving a sense of breadth to the subject matter.
Franchising researchers and practitioners and marketing academicians can begin to incorporate this volume’s information on:
"synopsis" may belong to another edition of this title.
Book Description Routledge, 1995. Hardcover. Condition: New. Never used!. Seller Inventory # P111560247290
Book Description Routledge, 1995. Condition: New. book. Seller Inventory # M1560247290