Charles Curtis Hybrid Marketing

ISBN 13: 9781561293001

Hybrid Marketing

 
9781561293001: Hybrid Marketing
View all copies of this ISBN edition:
 
 

Hybrid Marketing tells you how to write a marketing plan for today.

Chuck Curtis interviews 5,000 shoppers every 90 days and shows you what kind of marketing works and what kind fails.

You’ll find out:

* Credit card security is the biggest obstacle to online sales.
* Price checking drives most customers’ online research...
* ...but many consumers don’t buy the lowest-priced product.
* One-third of shoppers want more information from Web sites.
* Half your customers won’t buy without free shipping.
* Newsletters, games, sweepstakes and samples are the most popular forms of online marketing.
* Banner ads and pop-up ads are often a waste of money.

... plus hundreds of other surprising marketing secrets.

"synopsis" may belong to another edition of this title.

About the Author:

Charles Curtis, CEO of Valentine Radford Advertising, has written the ultimate how to guide for marketing plans that work online and offline. Based upon research conducted every 90 days he tracks the behavior of today’s hybrid shopper—and shows you how to effectively market products and services to them. Charles has been a featured speaker at more than 100 meetings of the American Marketing Association, the Direct Marketing Association, American Management Association and the American Advertising Federation.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781561293018: Hybrid Marketing: How to Create Marketing Plans that Work Both Online and Offline

Featured Edition

ISBN 10:  1561293016 ISBN 13:  9781561293018
Publisher: Knightsbridge Publishing, 2003
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Charles Curtis
Published by Knightsbridge Publishing
ISBN 10: 1561293008 ISBN 13: 9781561293001
Used Hardcover Quantity Available: 1
Seller:
Free Shipping Books
(Toledo, OH, U.S.A.)
Rating
[?]

Book Description Knightsbridge Publishing. Hardcover. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2833467188

More information about this seller | Contact this seller

Buy Used
US$ 3.49
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Charles Curtis
Published by Knightsbridge Publishing
ISBN 10: 1561293008 ISBN 13: 9781561293001
Used Hardcover Quantity Available: 1
Seller:
Discover Books
(Baltimore, MD, U.S.A.)
Rating
[?]

Book Description Knightsbridge Publishing. Hardcover. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2896243460

More information about this seller | Contact this seller

Buy Used
US$ 3.49
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Curtis, Charles
Published by Knightsbridge Publishing (2003)
ISBN 10: 1561293008 ISBN 13: 9781561293001
Used Quantity Available: 1
Seller:
Better World Books
(Mishawaka, IN, U.S.A.)
Rating
[?]

Book Description Knightsbridge Publishing, 2003. Condition: Very Good. Great condition for a used book! Minimal wear. Seller Inventory # GRP22159492

More information about this seller | Contact this seller

Buy Used
US$ 3.64
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Charles Curtis
Published by Knightsbridge Publishing
ISBN 10: 1561293008 ISBN 13: 9781561293001
Used Hardcover Quantity Available: 1
Seller:
ThriftBooks
(Auburn, WA, U.S.A.)
Rating
[?]

Book Description Knightsbridge Publishing. Hardcover. Condition: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G1561293008I4N00

More information about this seller | Contact this seller

Buy Used
US$ 3.95
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Curtis, Charles
Published by Knightsbridge Publishing
ISBN 10: 1561293008 ISBN 13: 9781561293001
Used Hardcover Quantity Available: 1
Seller:
Rating
[?]

Book Description Knightsbridge Publishing. Hardcover. Condition: Fine. 1561293008 Clean, unmarked, unused - dust jacket shows hint of shelf wear. NOT ex-library. Purchase of this item will help support the programs and collections of the Johnson County (Kansas) Library. Seller Inventory # 113445

More information about this seller | Contact this seller

Buy Used
US$ 5.55
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds