Beyond Learning Objectives - Softcover

Phillips, Jack J.; Phillips, Patricia Pulliam

Softcover

ISBN 10: 1562865188 ISBN 13: 9781562865184

Publisher: Association for Talent Development, 2008

Synopsis

Today's organizations demand a focus on higher-level objectives―objectives that clearly provide business impact and value and satisfy the expectations of a wide range of key stakeholders.

If you're involved in implementing projects, programs, initiatives, or solutions in your organization, Beyond Learning Objectives can help you meet these new expectations. This book provides step-by-step processes for defining, measuring, and developing six types of objectives: input, reaction, learning, application, impact, and ROI. You'll also learn to avoid common pitfalls in the development of objectives, such as unclear, incomplete, nonspecific, or even missing objectives. And you'll learn how well crafted, results-driven objectives can satisfy the needs of all your stakeholders.

With this book in your hands, you can become a champion of well-defined objectives, providing direction, focus, and guidance. By spelling out expectations, creating commitment, and positioning your initiatives for success, you'll help your organization align its programs with its results and leap forward into the state-of-the-art world of measurable performance.

About this title

About the Author

Jack J. Phillips, PhD, is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than 100 articles and 75+ books, including Measuring the Success of Leadership Development: A Step-by-Step Guide for Measuring Impact and Calculating ROI (ATD Press). His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN.
Patti Phillips is president and CEO of the ROI Institute and is the ATD Certification Institute's 2015 CPLP Fellow. Since 1997, she has worked with organizations in more than 60 countries as they demonstrate the value of a variety of programs and projects. Patti serves on the board of the Center for Talent Reporting, as Distinguished Principal Research Fellow for The Conference Board, and as faculty on the UN System Staff College in Turin, Italy.Patti has written and edited numerous books and articles on the topics of measurement, evaluation, and ROI. Recent publications include Measuring the Success of Leadership Development, Making Human Capital Analytics Work, Measuring the Success of Learning Through Technology, Measuring the Success of Organization Development, and Measuring Leadership Development: Quantify Your Program's Impact and ROI on Organizational Performance.

Review

In todays economy, if your programs cannot be be shown to directly affect bottom-line strategic objectives, you and your progam risk being categorized as an endangered species. This book moves beyond learing objectives by providing a step-by-step workbook for designing, delivering, and proving the strategic value of your programs. Use this book to increase the probability of gaining or keeping a seat at the table. --Graydon Dawson; Director of Global Training Systems; Meeting Professionals International (MPI)

Jack and Patti have done for objectives what bread does for a sandwich--put it all together in a manageable, convient way. The reader consumes bite size pieces of jack and Patti's wisdom and digests their insight to nourish an ignored body of knowledge: developin objectives. Beyond Learning Objectives provides much food for thought. --Elaine Beich; ebb associates; Editor, ASTD Handbook for Workplace Learning Professionals

Jack and Patti Phillips have done it again. This is a much needed book that focuses attention on objectives as a key to establishing the foundations of evaluation. Remember: if you don't know where where you are going, you could windup any where. Objectives provide the basis for subsequent evaluation. --William J. Rothwell, Ph.D.; Penn State University; University Park, PA

Edition details

• Publisher: Association for Talent Development
• Publication date: 2008
• ISBN 10: 1562865188
• ISBN 13: 9781562865184
• Binding: Paperback
• Language: English
• Number of pages: 176