An indisputable contract is the foundation for building stronger advertiser/agency relationships. The ANA's updated Guidelines for Advertiser/Agency Contracts offers advertisers clear and concise advice on the three fundamental phases of contract development:
1) initial negotiation of terms;
2) drafting an Interim Letter of Understanding; and
3) final contract refinement.
Written by Lawrence J. Flink, agency veteran and agency contract consultant, this guide concisely outlines the key aspects of a strong contract, including: defining agency services and compensation; conducting annual reviews; and establishing agreements on ownership of materials and conflict standards.
A sample contract is also included. Anyone responsible for agency relations will find this book an indispensable reference.
"synopsis" may belong to another edition of this title.
Book Description Assn of Natl Advertisers. Book Condition: Very Good. . 2nd edition. Bookseller Inventory # B14G-00416
Book Description Assn of Natl Advertisers, 2001. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG1563180707
Book Description Book Condition: Good. Guidelines For Advertiser/Agency Contracts. Bookseller Inventory # Amz4687822