Systematic steps for assessing a product, defining its marketplace, sizing up competition and structuring a campaign.
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RICK GEORGE was appointed president and chief executive officer of Suncor Energy Inc. in 1991; he retired in spring 2012. He was named Canada s Outstanding CEO of the Year in 1999 after leading a remarkable business turnaround at Suncor, and he received the Canadian Business Leader Award from the Alberta School of Business in 2000. George was appointed an Officer of the Order of Canada in 2007 for his leadership in the development of Canada s natural resources sector, for his efforts to provide economic opportunities to Aboriginal communities, and for his commitment to sustainable development. Originally from Brush, Colorado, George lives with his family in Calgary, Alberta.Review:
Success Leaves Clues is a must read for anyone involved in business. Students, business people and marketing professionals will benefit from a review of the basic rules for marketing strategy as well as the practical applications presented. This book is the right mix of theory and practice. The strategies presented are actionable for any organization. -- George Latella, Marketing Manager, Tasty Baking Company
This book has been an invaluable resource in working with our account executives and key account personnel in helping them integrate the emerging marketing trends into their account planning. The knowledge gained and combined with our ongoing strategies has resulted in beneficial sales for both Campbell's and the customers. -- Bob Steenrod, Manager, Campbell Sales Company
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Book Description Silver Lake Publishing, 2015. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P111563431610