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Synopsis
This text examines two important issues: how a new style is born, accepted by fashion leaders and a broader audience of consumers, and then discarded; and what social, economic and psychological factors cause an individual to adopt or reject a style. The authors discuss the evolution of the concept of fashion and what methods are used by fashion forecasters to determine consumer behavior.
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About the Author
Leslie Davis Burns, PhD, AAFCS, ACR, ESRAB, ITAA, SCP, is a Professor and Chair of the Department of Design and Human Environment at Oregon State University. At OSU since 1985, she also has held the positions of Associate Vice Provost for Academic Affairs and Interim Vice Provost for Academic Affairs. She teaches and conducts research on topics related to the international textile and apparel industries, merchandising management, consumer behavior, and fashion theory and is author/co-author of seven books and over 60 research articles. She is a Fellow and Distinguished Scholar of the International Textile and Apparel Association (ITAA) and the recipient of the Educator of the Year Award from Apparel magazine in addition to several OSU leadership and teaching awards.
George Sproles is a partner in GES Associates, Professional and Educational Consultants, Tucson, AZ. His professional activities focus on retail marketing, consumer behavior, and professional development for careers. He has held faculty appointments at the University of Arizona, University of Houston, University of North Carolina, and Purdue University.
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- PublisherFairchild Books
- Publication date1994
- ISBN 10 1563670143
- ISBN 13 9781563670145
- BindingHardcover
- LanguageEnglish
- Number of pages342
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Changing Appearances: Understanding Dress in Contemporary Society
Published by
Fairchild Pubns (edition illustrated edition), 1994
ISBN 10: 1563670143
ISBN 13: 9781563670145
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condition: Good. illustrated edition. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Seller Inventory # 1563670143-11-1
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Changing Appearances : Understanding Dress in Contemporary Society
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Changing Appearances : Understanding Dress in Contemporary Society
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 15729941-75
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Changing Appearances : Understanding Dress in Contemporary Society
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP35504470
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Changing Appearances: Understanding Dress In Contemporary Society
Published by
Fairchild Publications New York 1994, 1994
ISBN 10: 1563670143
ISBN 13: 9781563670145
Used
Hardcover
Seller: THE CROSS Art + Books, Sydney, NSW, Australia
Seller rating 2 out of 5 stars
24.0 x 19.0cms 324pp b/w illusts fine hardcover with decorated boards (no dustwrapper as issued?) The chapters are: perspectives on the nature of fashion; the birth & evolution of new fashions; a theory of the fashion process; fashion life cycles; fashion ladership; social process of fashion diffusion; the mass diffusion & termination of fashion trends; fashion adoption & the individual; the symbolic dimensio of fashion; fashion communication channels; consumer decision-making processes; forecasting future trends. Seller Inventory # 20285623
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Changing Appearances: Understanding Dress in Contemporary Society
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9781563670145. Seller Inventory # 9917506
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Changing Appearances: Understanding Dress in Contemporary Society
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Changing Appearances: Understanding Dress in Contemporary Society
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Changing Appearances: Understanding Dress in Contemporary Society
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Hardcover. Condition: Brand New. student edition. 342 pages. 9.75x7.75x1.00 inches. In Stock. Seller Inventory # 1563670143
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