Hardcover

ISBN 10: 1563674904 ISBN 13: 9781563674907

Publisher: Fairchild Books, 2007

The fashion industry is global, with many companies sourcing and manufacturing their goods overseas. Retailing is no different. As more U.S. retailers expand beyond the home borders, students must have a keen understanding of both foreign and domestic retailing environments in order to remain competitive. International Retailing, 2nd Edition, lays the groundwork for understanding the retail environment in key countries around the world, including Korea, India, China, and members of the European Union. It concentrates on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provides a conceptual framework for understanding future trends.

About the Author:

Brenda Sternquist, PhD, ACRA, AIB, AMA, AMS, is a Professor of Retailing in the Department of Advertising, Public Relations, and Retailing at Michigan State University. She was awarded the 2004 National Outstanding Retail Educator Award sponsored by the National Retail Federation, JC Penney and the Center for Retailing Studies at Texas A&M University. She conducts research throughout Asia, Europe, Latin America and Africa. She is a member of the American Collegiate Retailing Association (ACRA), the American Marketing Association (AMA), the Academy of International Business (AIB), and the Academy of Marketing Science (AMS).