The Business of Fashion: Designing, Manufacturing, and Marketing (3rd Edition)

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9781563675706: The Business of Fashion: Designing, Manufacturing, and Marketing (3rd Edition)
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The third edition of this authoritative text focuses on the organization and operation
of the U.S. textiles and fashion industry how fashion apparel and accessories are
designed, manufactured, marketed, and distributed and examines the role of these
industries within a global context. Since the publication of the first edition, the textile
and apparel industries have continued to undergo tremendous change. Quick Response
strategies have evolved into supply-chain management, Web-based business-to-business
and business-to-consumer communications and commerce have grown, and
mass customization is a reality. The third edition of this book continues to capture the
dynamics of the fashion industry by emphasizing the technological, organizational, and
global changes in its various components.

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About the Author:

Leslie Davis Burns, Ph.D., is Professor and Chair of the Department of Design and Human Environment at Oregon State University. She teaches and conducts research on consumer behavior and the textile and apparel industries and is author/co-author of seven books and over 55 research articles. She is a Fellow and Distinguished Scholar of the International Textile and Apparel Association and the recipient of the Educator of the Year Award from Apparel Magazine in addition to several OSU leadership and teaching awards.

Nancy O. Bryant is Professor Emerita at Oregon State University. In addition to being honored as a Costume Society of America Fellow, she's been awarded the Robert Hillestad Lifetime Achievement Award in Aesthetics and Design, the University of Minnesota Alumni Society Legacy Award, and the OSU Alumni Association Distinguished Professor Award. She's a member of the International Textile and Apparel Association and Costume Society of America.

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