Retailing in the Twenty-First Century 2nd Edition

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9781563677052: Retailing in the Twenty-First Century 2nd Edition
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Retailing in the Twenty-First Century introduces students to the field of retailing with the most current retailing principles and practices. This comprehensive text covers such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the "one size fits all" philosophy of the past. It is vital that both those already in the field and students who will soon enter the field be aware of the retailing principles and practices covered in this textbook.

"synopsis" may belong to another edition of this title.

About the Author:

Jay
Diamond is Professor
Emeritus at Nassau Community College. Sheri
Littis Chair of the
Retailing Program at Florida Community College in Jacksonville.

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2009. Hardback. Condition: New. 2nd Revised edition. Language: English . Brand New Book. This new edition of Retailing in the Twenty-First Century addresses up to date topics and trends in the retail environment. New chapters cover such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the one size fits all philosophy of the past. Others are paying greater attention to the ethics of business in the running of their operations. It is vital that both those already in the field and students who will soon enter the field be aware of the most current retailing principles and practices. New to this Edition: -- New Chapters: The Globalization of Retailing, Multiculturalism in Retailing, The Role of Ethics in the Retail Environment and Going Green -- Focus Features of specific retailers and retail-related businesses include: ACNielsen, Sephora, Target Corporation, and Simon Property Group -- In The News articles from leading trade and consumer publications or on the Internet to cover every aspect of the retail scene -- Instructor s Guide provides suggestions for planning the course and using the text in the classroom -- PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms. Seller Inventory # AAS9781563677052

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2009. Hardback. Condition: New. 2nd Revised edition. Language: English . Brand New Book. This new edition of Retailing in the Twenty-First Century addresses up to date topics and trends in the retail environment. New chapters cover such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the one size fits all philosophy of the past. Others are paying greater attention to the ethics of business in the running of their operations. It is vital that both those already in the field and students who will soon enter the field be aware of the most current retailing principles and practices. New to this Edition: -- New Chapters: The Globalization of Retailing, Multiculturalism in Retailing, The Role of Ethics in the Retail Environment and Going Green -- Focus Features of specific retailers and retail-related businesses include: ACNielsen, Sephora, Target Corporation, and Simon Property Group -- In The News articles from leading trade and consumer publications or on the Internet to cover every aspect of the retail scene -- Instructor s Guide provides suggestions for planning the course and using the text in the classroom -- PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms. Seller Inventory # AAS9781563677052

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2009. Hardback. Condition: New. 2nd Revised edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This new edition of Retailing in the Twenty-First Century addresses up to date topics and trends in the retail environment. New chapters cover such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the one size fits all philosophy of the past. Others are paying greater attention to the ethics of business in the running of their operations. It is vital that both those already in the field and students who will soon enter the field be aware of the most current retailing principles and practices. New to this Edition: -- New Chapters: The Globalization of Retailing, Multiculturalism in Retailing, The Role of Ethics in the Retail Environment and Going Green -- Focus Features of specific retailers and retail-related businesses include: ACNielsen, Sephora, Target Corporation, and Simon Property Group -- In The News articles from leading trade and consumer publications or on the Internet to cover every aspect of the retail scene -- Instructor s Guide provides suggestions for planning the course and using the text in the classroom -- PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms. Seller Inventory # BTE9781563677052

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