Merchandising: Theory, Principles, and Practice

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9781563678264: Merchandising: Theory, Principles, and Practice
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Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan.

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Grace I. Kunz is Associate Professor Emerita at Iowa State
University.

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2009. Paperback. Condition: New. 3rd Revised edition. Language: English. Brand new Book. With full-color photographs and expanded discussion of sourcing throughout the book, the 3rd Edition focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes cases that illustrate how merchandising principles and theories are applied by actual businesses and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students become capable of making sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of the plan. New to this Edition: -- Updated information throughout on the current status of textile and apparel companies, production and trade statistics, applications of technology and relevance to sourcing -- Excel applications added to mathematical learning activities -- 2-color and expanded art program -- Updated case studies include technology components -- Instructor's Guide provides chapter outlines, test questions and answers, problem sets with answers and computer applications -- Powerpoint presentation. Seller Inventory # AAV9781563678264

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Grace I. Kunz
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Book Description Bloomsbury Publishing PLC, United Kingdom, 2009. Paperback. Condition: New. 3rd Revised edition. Language: English . Brand New Book ***** Print on Demand *****.With full-color photographs and expanded discussion of sourcing throughout the book, the 3rd Edition focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes cases that illustrate how merchandising principles and theories are applied by actual businesses and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students become capable of making sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of the plan. New to this Edition: -- Updated information throughout on the current status of textile and apparel companies, production and trade statistics, applications of technology and relevance to sourcing -- Excel applications added to mathematical learning activities -- 2-color and expanded art program -- Updated case studies include technology components -- Instructor s Guide provides chapter outlines, test questions and answers, problem sets with answers and computer applications -- Powerpoint presentation. Seller Inventory # AAV9781563678264

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Book Description Bloomsbury, 2018. Paperback. Condition: NEW. 9781563678264 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE01370881

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2009. Paperback. Condition: New. 3rd Revised edition. Language: English. Brand new Book. With full-color photographs and expanded discussion of sourcing throughout the book, the 3rd Edition focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes cases that illustrate how merchandising principles and theories are applied by actual businesses and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students become capable of making sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of the plan. New to this Edition: -- Updated information throughout on the current status of textile and apparel companies, production and trade statistics, applications of technology and relevance to sourcing -- Excel applications added to mathematical learning activities -- 2-color and expanded art program -- Updated case studies include technology components -- Instructor's Guide provides chapter outlines, test questions and answers, problem sets with answers and computer applications -- Powerpoint presentation. Seller Inventory # BZE9781563678264

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