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50 Simple Yet Effective Ways to Keep Customers Happy and Coming Back for MoreUltimately, every successful enterprise must attract, serve, and win the loyalty of customers by providing worthwhile products and delivering excellent service. Getting and maintaining loyal customers affect an organization's bottom line more than any ad campaign, marketing program, or PR effort.
This book is designed to get all managers and employees thinking about the little things that can make all the difference. It's a quick read--you can finish it in less time than it takes to deal with one customer complaint. And if you put the information within this book into action, you will be able to decrease customer complaints considerably. It's packed with practical, applicable suggestions that can be put to work immediately, such as how to:-- Turn angry customers into lifelong clients-- Use a simple gesture to immediately put customers at ease-- Listen with more than your ears-- Easily give customers more than they expect-- Use negative feedback for positive action
Managers and staff members alike can use this little manual to avoid the devastating ripple effects that turned-off customers can produce. It will easily show how everyone in a business, large or small, can creatively apply a constant flow of small, customer-centered innovations to create a consistent and persistent strengthening of your customer base.
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Paul R. Timm, Ph.D., has become one of America's foremost experts on customer loyalty. He has written 38 books and scores of articles on customer service, human relations, communication, and self-management. As an active consultant and trainer, Timm has worked with thousands of people from organizations throughout North America and Europe.
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Book Description Career Press, Inc., 2002. Paperback. Condition: BRAND NEW. Seller Inventory # 1564145999_abe_bn
Book Description Weiser, 2002. PAPERBACK. Condition: New. 1564145999 Ships promptly from Texas. Seller Inventory # Z1564145999ZN
Book Description Weiser, 2002. PAPERBACK. Condition: New. 1564145999 Ships from Tennessee, usually the same or next day. Seller Inventory # Z1564145999ZN
Book Description Weiser, 2002. PAPERBACK. Condition: New. 1564145999 . Seller Inventory # Z1564145999ZN
Book Description Career Press, 2002. Paperback. Condition: New. 3. Seller Inventory # DADAX1564145999
Book Description Weiser, 2002. Condition: New. book. Seller Inventory # M1564145999
Book Description Condition: New. New. Seller Inventory # M-1564145999