Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well

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9781564147141: Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well
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The coauthors are uniquely suited to bring this important issue to light. Marc Benioff is CEO and chairman of Salesforce.com foundation. Salesforce.com has received the Award for Excellence in Corporate Community Service by the Points of Light Foundation and Volunteer Center National Network and the first ever U.S. Chamber of Commerce Corporate Stewardship Award. A former sales and marketing executive at Oracle Corporation, Benioff is now devoting his considerable talent and energy to building an integrated technological business and philanthropic models.

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Marc Benioff is CEO and chairman of salesforce.com, a leading provider of online business applications, and creator of the salesforce.com Foundation. A former sales and marketing executive at Oracle Corporation, he is now enlisting his energy and ambition in building a new model for global philanthropy, as portrayed in this book

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Book Description Career Press, United States, 2004. Paperback. Condition: New. Language: English . Brand New Book. What if every corporation in the world devoted one percent of its revenues, one percent of its employee s time, and one percent of its stock to the communities it serves? what would happen? It would change the world. The one Percent Solutionsuggests that such a radical change is possible, and lays out the blueprint to do so. Corporate philanthropic foundations pour 30 billion into their endeavors each year in the U.S. alone. Many of these efforts occur in isolation with little or no relationship to the communities in which they operate, the people they employ, or their corporate missions. In addition, corporate giving initiatives are often the first items slashed when times get tough. The One percent Solutionproposes a radically new model in which companies leverage all of their assets--including employees, quality, products, and relationships--in order to provide real value to the communities in which they operate, whether they are around the corner or around the world. This provocative book challenges corporations of every shape and size to accept the responsibility of integrating philanthropy into the core of their business from the very beginning of their existence.and it lays out a plan for how this can be accomplished. Case studies look at how both large and small companies, including IBM, Hasbro, and Benioff s own have structured their philanthropy programs for maximum effective-ness and true integration. The One percent Solutionshows what works and what doesn t. It is the essential guide for everyone, from the newly minted entrepreneur to the Fortune 500 CEO who wants to ensure that doing business goes hand in hand with doing good. Seller Inventory # ADB9781564147141

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Book Description Career Press, United States, 2004. Paperback. Condition: New. Language: English . Brand New Book. What if every corporation in the world devoted one percent of its revenues, one percent of its employee s time, and one percent of its stock to the communities it serves? what would happen? It would change the world. The one Percent Solutionsuggests that such a radical change is possible, and lays out the blueprint to do so. Corporate philanthropic foundations pour 30 billion into their endeavors each year in the U.S. alone. Many of these efforts occur in isolation with little or no relationship to the communities in which they operate, the people they employ, or their corporate missions. In addition, corporate giving initiatives are often the first items slashed when times get tough. The One percent Solutionproposes a radically new model in which companies leverage all of their assets--including employees, quality, products, and relationships--in order to provide real value to the communities in which they operate, whether they are around the corner or around the world. This provocative book challenges corporations of every shape and size to accept the responsibility of integrating philanthropy into the core of their business from the very beginning of their existence.and it lays out a plan for how this can be accomplished. Case studies look at how both large and small companies, including IBM, Hasbro, and Benioff s own have structured their philanthropy programs for maximum effective-ness and true integration. The One percent Solutionshows what works and what doesn t. It is the essential guide for everyone, from the newly minted entrepreneur to the Fortune 500 CEO who wants to ensure that doing business goes hand in hand with doing good. Seller Inventory # ADB9781564147141

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