Global Graphics: Designing With Symbols for an International Market

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9781564965127: Global Graphics: Designing With Symbols for an International Market
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Here is a reference for any graphic designer working with international clients or designing for an international audience. The first trick is understanding the culture and knowing how firmly traditional symbols are held, and how far the boundaries can and should be pushed to achieve the most effective design message for the project. This guidebook covers everything designers need to know about the national and international meanings of various traditional and not-so traditional cuLtural symbols. and their implications and associations. Chapters are arranged geographically by region and by country for an easy-to-navigate reference. This resource is packed with important symbol definitions and is illustrated with real-life graphic design examples of symbols used in print, packaging, advertising, multimedia, environmental graphics, and more.

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This guidebook covers everything designers need to know about the national and international meanings of various traditional and not-so traditional cultural symbols, along with their implications and associations.

About the Author:

Anistatia R. Miller and Jared M. Brown write and design from their home in Boise, Idaho. Together, they were contributing editors for Adobe's on-line magazine and have written articles on modern iconography for Icon Thoughtstyle, Wine Spectator, U&Lc, and Adobe Magazine. They have also published numerous books including Shaken Not Stirred: A Celebration of the Martini and On This Day in History.

Cheryl Dangel Cullen is a writer and public relations consultant specializing in the graphic arts industry. She is the author of Graphic Design Resource Photography, The Best of Annual Report Design, and The Best of Direct Response Graphics. Cullen writes from her home near Ann Arbor, Michigan, where she plans and implements public relations programs for clients in the graphic arts, paper, and printing industries. She frequently gives presentations and seminars on innovative ways to push the creative edge in design using a variety of substrates.

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Anistatia R. Miller; Jared M. Brown; Cheryl Dangel Cullen
Published by Rockport Pub (2000)
ISBN 10: 1564965120 ISBN 13: 9781564965127
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Miller, Anistatia R.; Brown, Jared M.; Cullen, Cheryl Dangel
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ISBN 10: 1564965120 ISBN 13: 9781564965127
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