The Best of Annual Report Design

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9781564966339: The Best of Annual Report Design
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Open these pages to a collection of the best annual reports that will inspire, stretch, and engage your creativity; plus advice from top graphic designers who tackle the same problem issue after issue: getting and keeping readers' attention.

Annual reports have become more than just financial documents: they present a company's image, identity, product, and performance; they are the strong foundation from which many companies branch off into CD-ROMs, web sites, and other forms of communication.

This book is the expert's guide to using the power of graphic design to deliver the message.

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About the Author:

Cheryl Dangel Cullen is a marketing consultant and public relations specialist. She is the author of Graphic Idea Resource: Photography (also from Rockport Publishers) and writes frequently on the subject of graphic design for publications such as How magazine, Step-By-Step Graphics, Graphics Arts Monthly, American Printer, Printing Impressions, and Package Printing & Converting

Cullen writes from her home near Ann Arbor, Michigan, where she oversees operations for Cullen Communications, a public-relations firm she founded in 1993. Cullen specializes in orchestrating public-relations campaigns and advertising programs for a national client base.

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Cullen, Cheryl Dangel
Published by Rockport Publishers (2000)
ISBN 10: 156496633X ISBN 13: 9781564966339
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