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Open these pages to a collection of the best annual reports that will inspire, stretch, and engage your creativity; plus advice from top graphic designers who tackle the same problem issue after issue: getting and keeping readers' attention.
Annual reports have become more than just financial documents: they present a company's image, identity, product, and performance; they are the strong foundation from which many companies branch off into CD-ROMs, web sites, and other forms of communication.
This book is the expert's guide to using the power of graphic design to deliver the message.
"synopsis" may belong to another edition of this title.
Cheryl Dangel Cullen is a marketing consultant and public relations specialist. She is the author of Graphic Idea Resource: Photography (also from Rockport Publishers) and writes frequently on the subject of graphic design for publications such as How magazine, Step-By-Step Graphics, Graphics Arts Monthly, American Printer, Printing Impressions, and Package Printing & Converting
Cullen writes from her home near Ann Arbor, Michigan, where she oversees operations for Cullen Communications, a public-relations firm she founded in 1993. Cullen specializes in orchestrating public-relations campaigns and advertising programs for a national client base.
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Book Description Rockport Publishers, 2000. Hardcover. Condition: New. New. There is slight shelf or time wear. Otherwise new.We Ship Every Day! Free Tracking Number Included! International Buyers Are Welcome! Satisfaction Guaranteed!. Seller Inventory # 2333755j
Book Description Rockport Pub, 2000. Hardcover. Condition: New. Never used!. Seller Inventory # P11156496633X
Book Description Rockport Pub. Hardcover. Condition: New. 156496633X New Condition. Seller Inventory # NEW7.1864865