Designing Online Identities: Successful Graphic Strategies for Brands on the Web

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9781564968012: Designing Online Identities: Successful Graphic Strategies for Brands on the Web

Brand-loyalty is the holy grail of businesses everywhere. This book explores the secrets of brand design and looks at the graphic techniques that help to make on-line brands strong. By focusing on graphic identity, and how it contributes to the success of the e-brand, it makes the point that strong visual identity that is both memorable and establishes a relationship of trust with the customer results in repeat business. So, good graphic design equals good business. The potential pitfalls and untapped power sources for designers of on-line brands are examined and there is an explanation of how to translate successful bricks-and-mortar identities to the Web.

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About the Author:

Clay Andres, self-proclaimed Web Architect, is the author of numerous best-selling and award-winning computer books, including Great Web Architecture. He has been a freelance computer journalist since the dawn of personal computing and is a Web columnist for CreativePro.com. In addition to writing about Web design, he has written about everything from object technology and ISDN to spreadsheets and image editing. At the same time, Andres has written white papers and other technical marketing materials for many corporate clients, including IBM, Apple, Xerox, and Adobe. Andres is also a Web designer and consultant with expertise in Web site architecture and branding. His corporate nom de plume is andres.com.

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Andres, Clay
Published by Rockport Publishers
ISBN 10: 1564968014 ISBN 13: 9781564968012
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