Brand-loyalty is the holy grail of businesses everywhere. This book explores the secrets of brand design and looks at the graphic techniques that help to make on-line brands strong. By focusing on graphic identity, and how it contributes to the success of the e-brand, it makes the point that strong visual identity that is both memorable and establishes a relationship of trust with the customer results in repeat business. So, good graphic design equals good business. The potential pitfalls and untapped power sources for designers of on-line brands are examined and there is an explanation of how to translate successful bricks-and-mortar identities to the Web.
"synopsis" may belong to another edition of this title.
Clay Andres, self-proclaimed Web Architect, is the author of numerous best-selling and award-winning computer books, including Great Web Architecture. He has been a freelance computer journalist since the dawn of personal computing and is a Web columnist for CreativePro.com. In addition to writing about Web design, he has written about everything from object technology and ISDN to spreadsheets and image editing. At the same time, Andres has written white papers and other technical marketing materials for many corporate clients, including IBM, Apple, Xerox, and Adobe. Andres is also a Web designer and consultant with expertise in Web site architecture and branding. His corporate nom de plume is andres.com.
"About this title" may belong to another edition of this title.
Book Description Rockport Publishers. Hardcover. Book Condition: New. 1564968014 Brand new, Unopened, may have slight shelf wear. Excellent Customer Service. Ships Quickly. Bookseller Inventory # 03-GMKV-ZPCZ