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Back in stock. Rockport's Letterhead & Logo Design series continues to be one of the most popular reference tools for the graphic design industry. This brilliant collection of design ideas represents the most creative and effective logos & letterheads for all types of businesses and all styles of presentation. Selected from thousands of entries, this volume is a comprehensive collection on the subject of logo & letterhead design.
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From the introduction:
Roy Alden, designer
“Who can deny the importance of a logo? A good brand identity will sell a product or confirm the legitimacy of any project. In designing this graphic element to be successful in the global marketplace, flexibility is key. A logo must translate on paper, over a fax, over the internet, and be easily recognizable in every language. Colors and shapes must carefully be considered in order to effectively cross all cultural barriers. It must be timeless in its style and not be caught in current trends.
“The logos presented in this book are exciting, new, and varied. Most have successfully met the requirements of a successful global design while others are on the way. While this book shows the logos presented on letterhead, it is clear that the business world is moving away from paper to electronic media.
“Assuredly, the next volume in this collection will show more electronic examples of interactive logos, plus fantastic aspects that only the creative genius of the graphic design world could imagine.”
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Book Description Rockport Publishers, 2002. Condition: New. book. Seller Inventory # M1564968782