Catalog Design: The Art of Creating Desire (Graphic Design)

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9781564969705: Catalog Design: The Art of Creating Desire (Graphic Design)

Examining the lucrative, competitive and challenging world of catalogue design, this volume profiles some of today's most beautiful and controversial catalogues, including Neiman Marcus, Habitat, Martha by Mail, Banana Republic and Abercrombie & Fitch. It considers how the best catalogues forge emotional connections that make us not just comfortable, but eager to buy. With photographs and historical and descriptive text, the book demonstrates the how, why and what-if of great catalogue design.

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From the Publisher:

Catalog Design: The Art of Creating Desire profiles some of the most beautiful work, from some of the best designers, in the world. Include are Neiman Marcus (The Book), Takashimaya, Habitat (London), Martha by Mail, Interface North America, Banana Republic, Abercrombie & Fitch, Patagonia, and more.

About the Author:

Dianna Edwards specializes in creative writing for and about graphic design and advertising. She is a contributor to Step Inside Graphics and Oz Magazine. Edwards teaches creative writing and ethics at the Portfolio Centre, in Atlanta, Georgia. Robert Valentine has provided strategic brand positioning for clients ranging from the Metropolitan Museum of Modern Art in New York City, to the White House and Target. His work is part of the permanent collections at the Cooper Hewitt Museum, the Victoria & Albert Museum and the Smithsonian Institution. The headquarters of the Valentine Group is in New York City.

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Dianna Edwards; Robert Valentine
Published by Rockport Publishers (2003)
ISBN 10: 1564969703 ISBN 13: 9781564969705
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Edwards, Dianna; Valentine, Robert
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