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Twentieth Century Limited: Industrial Design in America, 1925-1939 (American Civilization)

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9781566398923: Twentieth Century Limited: Industrial Design in America, 1925-1939 (American Civilization)
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In the late 1920s, "streamlined" became the term businessmen used to described new models that were easier to produce as well as those that met with less sales resistance than older products. Illustrating this concept with streamlined objects from soup cans to the Chrysler building, Jeffrey Meikle's classic book, Twentieth Century Limited, celebrates the birth of the industrial design profession from 1925-1939. This second edition includes a new preface and improved photographic reproduction.

Commercial artists who answered the call of business—Walter Dorwin Teague, Norman Bel Geddes, Henry Dreyfuss, and Raymond Loewy the best known among them—were pioneers who envisioned a coherent machine-age environment in which life would be clean, efficient, and harmonious. Working with new materials—chrome, stainless steel, Bakelite plastic—they created a streamlined expressionist style which reflected the desire of the Depression-era public for a frictionless, static society.

Appliances such as Loewy's Coldspot refrigerator "set a new standard" (according to the advertisements), and its usefulness extended to the way it improved the middle-class consumer's taste for sleek new products.

Profusely illustrated with 150 photographs, Twentieth Century Limited pays tribute to the industrial designers and the way they transformed American culture; a generation after its initial publication, this book remains the best introduction to the subject. The new edition will fascinate anyone interested in art, architecture, technology, and American culture of the 1930s.

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From the Publisher:
The classic, indispensable introduction to industrial design in the last century—available again
From the Inside Flap:
"Particularly illuminating.... A fresh and insightful view of a period that has been given little due and even less analytical thought." —Ada Louise Huxtable, The New York Times

"Jeffrey Meikle's book stands out by reason of its intelligence, rigor and comprehensiveness.... [His] research is broad, well documented, and his writing is vigorous and concise, with an occasional touch of humor. Well chosen illustrations add persuasiveness to the argument." —Neil Harris, Reviews in American History

"Jeffrey Meikle's excellent book is a history of American design from 1925.... It will deservedly become essential for the study of its period." —Cervin Robinson, Art in America

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9781566398930: Twentieth Century Limited: Industrial Design In America 1925-1939 (American Civilization)

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ISBN 10: 1566398932 ISBN 13: 9781566398930
Publisher: Temple University Press, 2001
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9780877222460: Twentieth Century Limited: Industrial Design in America 1925-1939

Temple..., 1979
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9780877221586: Twentieth Century Limited: Industrial Design in America, 1925-1939 (American Civilization)

Temple..., 1979
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9780788162916: Twentieth Century Limited: Industrial Design in America, 1925-1939

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Meikle, Jeffrey L.
Published by Temple University Press, Philadelphia (2001)
ISBN 10: 1566398924 ISBN 13: 9781566398923
Used Trade paperback Quantity: 1
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Ground Zero Books, Ltd.
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Book Description Trade paperback. Condition: Good. Dust Jacket Condition: No dust jacket issued. Second Edition stated. Format is approximately 7 inches by 10 inches. xiv, 249, [1] pages. Illustrations. Notes. Sources. Index. Cover has some wear and soiling. This Second Edition has a New Preface and enhanced photographs. The First Edition had been published in 1979. Jeffrey Meikle is an American cultural historian and historian of design, currently the Stiles Professor in the Department of American Studies at the University of Texas at Austin. He is best known for two studies of American material culture: Twentieth Century Limited: Industrial Design in America, 1925-1939 (1979), and American Plastic: A Cultural History (1995). Meikle is generally credited as one of the founders of the discipline of design history; his essay, "Ghosts in the Machine: Why It's Hard to Write about Design," published in 2005, lays out some of the central issues confronting the field. In the late 1920s, "streamlined" became the term businessmen used to described new models that were easier to produce as well as those that met with less sales resistance than older products. Illustrating this concept with streamlined objects from soup cans to the Chrysler building, Jeffrey Meikle's classic book, Twentieth Century Limited, celebrates the birth of the industrial design profession from 1925-1939. This second edition includes a new preface and improved photographic reproduction. Commercial artists who answered the call of business, Walter Dorwin Teague, Norman Bel Geddes, Henry Dreyfuss, and Raymond Loewy the best known among them, were pioneers who envisioned a coherent machine-age environment in which life would be clean, efficient, and harmonious. Working with new materials, chrome, stainless steel, Bakelite plastic, they created a streamlined expressionist style which reflected the desire of the Depression-era public for a frictionless, static society. Appliances such as Loewy's Coldspot refrigerator "set a new standard" (according to the advertisements), and its usefulness extended to the way it improved the middle-class consumer's taste for sleek new products. Profusely illustrated with 150 photographs, Twentieth Century Limited pays tribute to the industrial designers and the way they transformed American culture; a generation after its initial publication, this book remains the best introduction to the subject. The new edition will fascinate anyone interested in art, architecture, technology, and American culture of the 1930s. Seller Inventory # 85181

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