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Synopsis
Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competition―and the profound effect they are having on the evolution of e-commerce and online marketing. The editors and contributors to this unique, wide ranging volume probe the fundamental, long-term drivers of the Internet infrastructure, e-commerce models, marketing approaches and customer behaviors, blending insights from the U.S., Europe, and the Asia-Pacific nations. They offer fresh understanding of why certain e-commerce practices work and why some don't, noting specifically Internet-based buying. With practical managerial advice, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of today's business. The book's global perspective and interdisciplinary viewpoints provide the framework marketing executives and their top level colleagues need to make sense of an onslaught of events during coming months, even years, and the marketplace skills to help their companies prosper from them.
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Book Description
Provides international and cross disciplinary insights into the way e-commerce and online marketing are evolving.
About the Author
NIKHILESH DHOLAKIA is Professor of Marketing and E-Commerce, College of Business Administration, University of Rhode Island. He concentrates his research on information age strategies in the global economy and on global consumer culture.
WOLFGANG FRITZ is Professor of Marketing at the Technical University of Braunschweig and Honorary Professor at the University of Vienna./e He has authored a number of books on Internet Marketing and E-Commerce in Germany.
RUBY ROY DHOLAKIA is Professor and Director, Research Institute for Telecommunications and Information Marketing (RITIM), College of Business Administration, University of Rhode Island./e One of her main research areas is the adoption and use of Information Technologies by households.
NORBERT MUNDORF is Professor of Communication Studies, University of Rhode Island./e He holds a doctorate in Mass Communication from Indiana University and has been a visiting professor at the University of Mains, Germany. Well published in the journals of his field, he focuses his research on digital communication, electronic commerce and other related topics.
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- PublisherPraeger
- Publication date2002
- ISBN 10 1567204074
- ISBN 13 9781567204070
- BindingHardcover
- Number of pages328
- EditorDholakia Nikhilesh, Fritz Wolfgang, Dholakia Ruby Roy, Mundorf Norbert
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Global E-Commerce and Online Marketing : Watching the Evolution
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Hardcover. Condition: new. Hardcover. Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competitionand the profound effect they are having on the evolution of e-commerce and online marketing. The editors and contributors to this unique, wide ranging volume probe the fundamental, long-term drivers of the Internet infrastructure, e-commerce models, marketing approaches and customer behaviors, blending insights from the U.S., Europe, and the Asia-Pacific nations. They offer fresh understanding of why certain e-commerce practices work and why some don't, noting specifically Internet-based buying. With practical managerial advice, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of today's business. The book's global perspective and interdisciplinary viewpoints provide the framework marketing executives and their top level colleagues need to make sense of an onslaught of events during coming months, even years, and the marketplace skills to help their companies prosper from them. Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competitionand the profound effect they are having on the evolution of e-commerce and online marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781567204070
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