Richard K. Thomas Marketing Health Services

ISBN 13: 9781567932348

Marketing Health Services

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Although it took the concept of marketing decades to take hold in the healthcare industry, it has become an integral part of a healthcare organization's success in recent years. Public relations, advertising, and marketing departments have staff, budgets, and the responsibility of contributing to the bottom line, just like any other department. Marketing Healthcare Services is the first, comprehensive textbook on healthcare marketing to publish in years. This practical text covers everything from understanding healthcare markets to marketing techniques to supporting the marketing effort.

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About the Author:

Richard K. Thomas, Ph.D. has been involved in market research and marketing in the healthcare field for more than 30 years. He holds an associate professor(adjunct) appointment in the Dpartment of Preventive Medicine at the University of Tennessee and serves on the adjunct faculties of healthcare administration for the University of St. Francis and Central Michigan University.

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