Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative. It provides a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches.
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Richard K. Thomas, PhD, is vice president of Health and Performance Resources and has been involved in healthcare market research and consultation with hospitals, clinics, health plans, and other healthcare organizations in both the public and private sectors for more than 30 years. He is an adjunct faculty member of The University of Tennessee Health Science Center and the University of Mississippi and is a fellow of the Center for Population Studies at the University of Mississippi. He previously served as the editor of Marketing Health Services, the healthcare journal of the American Marketing Association.
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Book Description Book Condition: New. Gift Quality Book in Excellent Condition. Bookseller Inventory # 36SFFI00024Y
Book Description Health Administration Press, 2009. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P11156793336X
Book Description Health Administration Press, 2009. Hardcover. Book Condition: New. book. Bookseller Inventory # M156793336X
Book Description Health Administration Press, 2009. Paperback. Book Condition: Brand New. second edition edition. 495 pages. 10.20x7.00x1.20 inches. In Stock. Bookseller Inventory # 156793336X
Book Description HAP, 2009. Hard Cover. Book Condition: New. Second Edition. Excellent New Book. 480 pp. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches. Bookseller Inventory # 014131