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Strategic planning is an important management tool, especially in an era of uncertainty. A sound strategic plan helps healthcare organizations thrive in dynamic environments and adapt as market conditions change.
This new edition of Healthcare Strategic Planning provides the reader with practical guidance and expert insights for addressing near-term pressures, achieving long-term goals, and managing pitfalls that can derail effective planning.
Descriptions, examples, and guidelines lead the reader step-by-step through a proven strategic planning process.
Strategic planning in the healthcare environment has evolved since the previous editions of this book were published. This edition reinvigorates the discussion with many new ideas and additional information on contemporary strategic planning.
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Alan M. Zuckerman, FACHE, FAAHC, is a founding partner and director of Health Strategies and Solutions, Inc., a leading national healthcare consulting firm. Mr. Zuckerman has been a management consultant for 30 years. During his career, Mr. Zuckerman s consulting work has focused on strategic planning; this book is an outgrowth of his experience with hundreds of diverse healthcare organizations. Mr. Zuckerman is widely published and a frequent speaker at national healthcare conferences.
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